Take this cup and drink it . . .

By Megan McArdle
A major setback for an Australian magazine:

More than 130,000 inflatable breasts have been lost at sea en route to Australia.
 
Men's magazine Ralph was planning to include the boobs as a free gift with its January issue.

The cargo is worth about $200,000, which is another blow for publisher ACP's parent company PBL, which is already in $4.3 billion of debt.

A spokeswoman for Ralph said the container left docks in Beijing two weeks ago but turned up empty in Sydney this week.

Perhaps the crew used them for a bailout . . .

This article available online at:

http://www.theatlantic.com/business/archive/2008/12/take-this-cup-and-drink-it/4416/