The company is scrambling to retool for small cars, and I'm sure we'll hear a loud chorus of voices saying that GM did this to themselves by becoming so dependent on light trucks. Well, they did, but I'm not sure it's fair to blame management. GM's historical pension and healthcare obligations, and the vast difficulties they have in permanently laying off workers, mean that the company had to maximize cash flow as best they could. Indeed, I find it interesting that I spent so many years listening to europhile economists assure me that the Germans were going to kick our ass because their cooperative management style, with labor having a seat on the board, allowed them to engage in long-term planning. The industries in America where labor has the most power are the ones that have the hardest time making strategic choices to lower profits now in order to raise them in the future.
This article available online at:
http://www.theatlantic.com/business/archive/2008/08/car-talk/3914/
