The joy of soy

They are now advertising soy milk on television. It features a woman raving about how tasty soy milk is, and how glad she is that her boyfriend got her to try it. Since I like soymilk only slightly better than putting water on my cornflakes, I'm amazed that they are trying to take the stuff mainstream. I don't think I know anyone who actually likes soymilk--it's just that vegans and the lactose intolerant need something for their coffee and their cereal.

This article available online at:

http://www.theatlantic.com/business/archive/2008/03/the-joy-of-soy/3035/