It's all in how you say it

I'm sure everyone found this before me, but I'm blogging it anyway: See web-only content:
http://www.theatlantic.com/business/archive/2008/03/it-apos-s-all-in-how-you-say-it/2932/

This article available online at:

http://www.theatlantic.com/business/archive/2008/03/it-apos-s-all-in-how-you-say-it/2932/