The wrong way to feminize your image

By Megan McArdle
I'm sure the brocade suit looked charming in the store. But the last thing you want to do, when you are trying to humanize your candidate, is to dress them up like your grandmother's furniture.

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http://www.theatlantic.com/business/archive/2008/01/the-wrong-way-to-feminize-your-image/2499/