It's so smooooooth

Okay, I have a lot of expensive kitchen equipment. I will defend my outrageously expensive food processor to the death. But a $400 blender? How many smoothies can you make? And how many people find blending so complicated that they need copious preset tasks?

This article available online at:

http://www.theatlantic.com/business/archive/2007/08/it-apos-s-so-smooooooth/1815/