.jpg "Explore Where We're Looking for Aliens")
Reuters
9 Questions We Answered About Ads, Brands and Marketing
A week's trove of stories on creating ads, judging ads, shopping with our smartphones, and understanding the surprising marketing motives in the entertainment industry
Reuters
A week's trove of stories on creating ads, judging ads, shopping with our smartphones, and understanding the surprising marketing motives in the entertainment industry
youtube
Having lost the argument that women are incompetent, American advertising has settled on the argument that women are attractive
WikimediaCommons
A movie is a message designed to capture, hold, and focus attention on franchises on which studios earn almost all of their profits. Does that sounds like an ad to you?
Shutterstock
Do ads with facts work better than ads that appeal through emotion and aspiration?
YouTube
Advertising is about attracting, holding, and focusing attention. And nothing gets our attention like a funny TV spot. But funny is a double-edged sword.
reuters
Plus: your cell phone as your multi-tool shopping companion
Shannon Stapleton / Reuters
Banks, restaurants, and retailers of all kinds have a plan to sell you everything from your next meal to your next mortgage, all from the comfort of your cell phone.
WikimediaCommons
Alfred Sloan's two marketing principles -- "a car for every purse or purpose" and "dynamic obsolescence" -- have helped make the iPhone possible
Reuters
Why dads give in too easily at grocery stores, why recessions lead to messy aisles, and why Whole Foods should be more like CVS.
WikimediaCommons
The author of the international best-seller Super Sad True Love Story explains his dystopian take on a future with smart advertising and dumb people
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