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Pepsi vs. Wall St.: Why Should a Soda Company Try to Be 'Good for You'? reuters

Pepsi vs. Wall St.: Why Should a Soda Company Try to Be 'Good for You'?

Can Pepsi be an innovative force for good in a world of corporate bean-counters and hard-nosed investors? We're finding out.

Small Initiatives, Big Impact: What Will Drive Sustainability in 2011 Stephen Cummings/Flickr

Small Initiatives, Big Impact: What Will Drive Sustainability in 2011

With the global population set to hit 7 billion in 2011, people are taking personal steps and coordinating local action rather than relying on national and global leaders

Fizzling Sales in India for the Tata Nano, 'The People's Car' Porchista/Flickr

Fizzling Sales in India for the Tata Nano, 'The People's Car'

With reports of the automobile catching fire, customers lose faith in the cheap product

Britain's New Carbon Tax: Could It Work Here? Wikimedia Commons

Britain's New Carbon Tax: Could It Work Here?

It will create much needed revenue for a cash-strapped treasury. Will a deficit-reducing carbon tax be more palatable to the public than a complicated cap and trade scheme in the U.S.?

The Failure of Chevron's New 'We Agree' Ad Campaign ArtBrom/Flickr

The Failure of Chevron's New 'We Agree' Ad Campaign

How energy companies can spend millions trying in vain to make themselves look 'green'

How to Drive U.S. Clean-Energy Job Growth? Collaborate With China Collapsethelight/Flickr

How to Drive U.S. Clean-Energy Job Growth? Collaborate With China

With the clean-technology race intensifying, collaborating with China in developing a Sino-American clean energy alignment provides the best chance to create jobs in both countries

In Defense of Facebook

Adam Werbach was head of the Sierra Club at 23. Here, one prodigy defends another.

Summer's Officially Over: What Did It Show Us About Climate Change?

After my recent column on how big business is coming together to defend global warming legislation in California, I was overwhelmed by the number of…

Why Big Business Is Defending California's Climate Regulations

The battle to crack the corporate consensus on emissions control

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