Then another force takes over—something that happens to people in all walks of life—which is that after you do something for long enough, you start to thrive in it, and then you start to think of yourself as “a ____ person.” And then you never leave.
Many of the women I spoke to seemed to genuinely enjoy portraying things in a positive light, which is the exact opposite of most journalists I know, who appraise every fact they encounter with the skepticism of an overzealous hall monitor. "Oh a special ranch for disabled ponies? How disabled are the ponies, though?"
After a while, PR women are what they are because they’re just really good at selling.
“I really enjoy connecting the dots, figuring out what the journalists are working on,” said Megan Laney, a senior account executive for Launchsquad in Portland, Oregon. “I work with clients on developing their stories. We work with cool clients who are really interesting to me.”
“For example,” she couldn’t resist adding, “we work with a bra and lingerie brand—they're using data to create better bras for women. They're really cool. You should check them out.”