Who Wins in the Name Game?

From dating to job prospects, a name has remarkable power over the path of its owner's life.

I was at a party for Bastille Day in Paris a few years back, and we were leaning over the balcony to watch the fireworks. A cute French girl sat next to me, but after a few flirty glances the moment was entirely ruined with the most basic of interactions: “What’s your name?” she asked in French. “Cody,” I said.

That was it. We were done. “Co-zee?” she said, sounding out the entirely foreign name, looking more disgruntled with each try. “Col-bee?” “Cot-ee?”

I tried a quick correction, but I probably should’ve just lied, said my name was Thomas or Pierre like I did whenever I ordered take-away or made restaurant reservations. Not being able to pronounce a name spells a death sentence for relationships. That’s because the ability to pronounce someone’s name is directly related to how close you feel to that person. Our brains tend to believe that if something is difficult to understand, it must also be high-risk.

In fact, companies with names that are simple and easy to pronounce see significantly higher investments than more complexly named stocks, especially just after their initial public offerings when information on the stock’s fundamentals are most scarce. People with easier to pronounce names are also judged more positively and tend to be hired and promoted more often than their more obscurely named peers. 

There are more variables at play than just pronunciation, though. In competitive fields that have classically been dominated by men, such as law and engineering, women with sexually ambiguous names tend to be more successful. This effect is known as the Portia Hypothesis (named for the heroine of Shakespeare’s The Merchant of Venice who disguises herself as a lawyer’s apprentice and takes on the name Balthazar to save the titular merchant, Antonio). A study found that female lawyers with more masculine names—such as Barney, Dale, Leslie, Jan, and Rudell—tend to have better chances of winning judgeships than their more effeminately named female peers. All else being equal, changing a candidate’s name from Sue to Cameron tripled a candidate’s likelihood of becoming a judge; a change from Sue to Bruce quintupled it.

Names work hard: They can affect who gets into elite schools, what jobs we apply for, and who gets hired. Our names can even influence what cities we live in, who we befriend, and what products we buy since, we’re attracted to things and places that share similarities to our names.

A name is, after all, perhaps the most important identifier of a person. Most decisions are made in about three to four seconds of meeting someone, and this “thin-slicing” is surprisingly accurate. Something as packed full of clues as a name tends to lead to all sorts of assumptions and expectations about a person, often before any face-to-face interaction has taken place. A first name can imply race, age, socioeconomic status, and sometimes religion, so it’s an easy—or lazy—way to judge someone’s background, character, and intelligence.

These judgments can start as early as primary school. Teachers tend to hold lower expectations for students with typically black-sounding names while they set high expectations for students with typically white- and Asian-sounding names. And this early assessment of students’ abilities could influence students’ expectations for themselves.

Presented by

Cody C. Delistraty is a writer and historian based in Paris. He has worked for the Council on Foreign Relations, UNESCO, and NBC News.

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