The Awe-Inspiring Enormity of the TV Business

Last night, the Oscar for best performance went to old-fashioned TV.
More
Reuters

"You Can Watch the Oscars Streaming Online for the First Time Ever!Time proclaimed yesterday. Liars.

In fact, if you tried (as I did) to stream the Oscars last night, you likely spent the evening staring with violent rage into an error screen on your phone, tablet, or television. It didn't matter if you were using cable, telco, or a cord-cutting favorite like Aereo. The night illuminated what Zach Seward deemed "the huge gap between internet TV’s promise and its glitchy reality."

One possible reason that live Internet TV watching isn't ready for primetime is that content delivery networks and service providers haven't invested enough in handling that sort of traffic because they haven't seen that viewers are begging for it, since old-fashioned TV is still such an enormous behemoth. A new Nielsen survey of traditional TV vs. digital vide viewership found that there are 283 million TV viewers, each consuming an average 146 hours a month. Compare that with 155 million digital video viewers averaging just shy of 13 hours monthly on a mobile device or desktop. Here's what that looks like, with the traditional TV business in blue and digital video in red.

 

Jump to comments
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Get Today's Top Stories in Your Inbox (preview)

A Technicolor Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Writers

Up
Down

More in Business

Just In