How the World Drinks Whiskey—Visualized

India consumes half the world's whiskey, but the French drink the most per person. And guess the one country where they swallow even more American-made whiskey than Americans ...
More

Japanese beverage giant Suntory is acquiring Beam, which makes Jim Beam and Maker’s Mark bourbons, among other spirits, for $16 billion. The two companies control nearly 10% of the global whiskey market, according to International Wine and Spirit Research. Combined, they will obviously be going after a larger share.

A quick gander at global whiskey consumption helps show where the promise lies. India is far and away the world’s biggest guzzler, owing in part to its large population. Roughly half of the world’s whiskey is drunk by the sub-continent, according to Euromonitor. Most of it is made by UB India, the world’s largest whiskey company by volume.

But when those numbers are broken down per capita, India falls well outside of the pictureFrance, Uruguay, and the United States soar to the top.

Beam, based in Deerfield, Illinois, is responsible for over 40% of US  bourbon sales by volume, and bourbon accounts for roughly half of the overall US whiskey market.Outside the country, Germany, Australia, and the UK are big consumers of US whiskey.

Jump to comments
Presented by

Roberto A. Ferdman is a reporter at Quartz, where he focuses on Latin American business and economics.

Get Today's Top Stories in Your Inbox (preview)

A Breathtaking Tour Above the Moab Desert

Filmmaker Ian Cresswell rigs an HD camera atop a remote-controlled "octocopter" for some spectacular aerial views.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Business

Just In