Here's Exactly What Twitter Earns Each Time You Look at Your Feed

An average of $0.0008!

Twitter's pre-IPO filing is full of fascinating nuggets ready to be blurbed in 140 characters. But to me, the most interesting tidbit is all about how much money the company makes each time you hit refresh on your feed, and what it says about the value of American consumers versus the rest of the world. 

Twitter likes to measure its advertising revenue for every 1,000 timeline views, (for some reason, they call it "advertising revenue per timeline view," as if they're counting one at a time, but ignore that for now because it's confusing). What counts as a view? It's every timeline "requested when registered users visit Twitter, refresh a timeline or view search results while logged in," either from your desktop or mobile device. Across the entire world, the company makes $0.80 per thousand views, or $0.0008 each time you look at your feed. 

But all views are not worth the same. In the United States, the value is $2.17 per thousand views, or $0.00217 per time you refresh. Elsewhere, it's $0.30 per thousand, or $0.00030 per refresh. That's why even though 77 percent of Twitters 215 million monthly users come from outside the U.S., only 25 percent of its revenue comes from advertising to them.

There might be billions of potential new Twitter fans around the world. But the most valuable ones by far are right here in the U.S.

Presented by

Jordan Weissmann is a senior associate editor at The Atlantic.

Does This Child Need Marijuana?

Dravet Syndrome is a severe form of epilepsy that affects children. Could marijuana oils alleviate their seizures?

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

More in Business

Just In