Leonardo da Vinci created some of the most resonant objects of our time -- the Mona Lisa, the Last Supper, the giant crossbow -- but perhaps his most inescapable legacy, the invention you might come across every few weeks, is the résumé. According to legend, da Vinci is said to have created the first CV when applying for a job from the Duke of Milan.
Five hundred years later, his invention is the currency of human resources departments and the bane of many job prospects. But it is nothing compared to the other half of the white-collar-job application: the cover letter.
Never quite defined, but always somehow crucial, the cover letter is now the subject of both anxiety and punditry. A recent opinion from an employer in Slate summarized the cover letter’s preeminence: “If I hate a cover letter, I won’t even look at a résumé.” But there is also evidence that cover letters are nothing but adornments. A survey conducted by reCareered found that 90% of hiring contacts surveyed simply ignored every cover letter sent to them.
Da Vinci’s invention is durable because it is so practical. Understanding a prospective employee’s past is a reasonable way to predict his or her future success. But the purpose of the cover letter is murkier. It is, ostensibly, to introduce the human being behind the accomplishments—yet, using the formal letter as the method to represent the modern applicant might obscure more than it reveals. Some employers are starting to see that and moving to alternate ways to evaluate candidates. But the vast majority of white-collar jobs still require one-page personal statements.
Where did cover letters come from, how did they become so commonplace, and why they might they be falling out of fashion after 50 years of dominance? This story begins centuries after da Vinci, in the 1930s. It’s not a cute legacy.
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First, a bit of word history.
Google Ngram, an algorithm that searches the texts of Google Books, traces the rise of “cover letter” to the second half of the 20th century. The U.S. was transitioning away from manufacturing toward a service-sector economy. The percentage of white-collar jobs in the economy nearly doubled.
Why would the cover letter be appropriate for a service-sector economy? Unionized manufacturing workers were human cogs in complex systems, talented at their specific task but not required to come face-to-face with clients. It’s reasonable that the growth of services would correspond with the mainstreaming of cover letters, if their purpose is indeed to qualify the person behind the accomplishments.
There are more clues to be found in newspaper archives—particularly as employment sources—that contain the first printed instances of “cover letters.” Starting in the 1930s, the idea of a “cover letter” became popularly used for a descriptive document that would precede some form of previously unaccompanied data. An early example of the usage, in the article “Banks and Their Bonds” in the Wall Street Journal of December 23, 1936, describes the “value to an investment consultant of a cover letter from a bank that is seeking an outside opinion of its investment policy.” Describing this cover letter, it suggests that:
“Cover letter provides much needed information,” it concludes.
In its original incarnation, the “cover letter” provides an explanation for what can’t be found in the raw substance. Dotted throughout the 30’s and 40’s are other examples of the “cover letter” as in introduction to business, economic, or political matters—particularly between associates. Much like today’s cover letters, the original intent was to paint a picture that might not easily emerge from the denser material that was, well, under cover.