The Future of Google (and Tech): Phones and Computers Are Converging

A personnel change suggests Google is setting itself up for the moment when Android (for mobile) and Chrome (for PCs) become one


Sundar Pichai is now Google's top general in the battle for the hearts and minds of consumers of every kind of personal computer. (AP/Jeff Chiu)

Google's master plan for mobile is finally coming into focus.

The latest development: Andy Rubin, who has run the Android mobile operating system since 2004, even before it was acquired by Google, is stepping down. Taking over Android will be Sundar Pichai, currently the head of Google's Chrome web browser and Chrome OS project. And here's where Google shows its hand: Even as he takes on new responsibility for Google's mobile strategy, Pichai will remain in charge of Chrome.

Somewhere in the afterlife, Steve Jobs just yelled, "Boom!"

The distinction between PCs and mobile devices is blurrier than ever, and Google seems to be setting itself up for the moment when Android (for mobile devices) and Chrome (for PCs) become one.

In 2011, Google executive chairman Eric Schmidt said that Android and Chrome OS would some day fuse. Android currently runs the majority of smartphones in the world, while Chrome OS is Google's successful but still nascent attempt to provide people with an alternative to Windows on their notebook and desktop PCs. Putting a single person in charge of both Android and Chrome at once is rather transparently the fastest way to get both projects headed toward some kind of union.

Schmidt has also said that Chrome OS is for devices with keyboards, and Android is for devices without. But as the world fills with all manner of hybrid beasts--tablets with keyboards, laptops that convert to tablets, smartphones that become tablets, gigantic smartphones and even notebooks designed to run Windows and Android simultaneously--it's apparent that these distinctions are, if not exactly meaningless, then at least increasingly unhelpful. People are having fun with and getting work done on whatever device is at hand. Call them mobile PCs.


The baffling, tantalizing Chromebook Pixel.AP/Jeff Chiu

Google recently released the Chromebook Pixel, a high-powered laptop that only runs its own Chrome OS. The operating system is good, but it isn't nearly as capable as Windows or Mac OS X, and its primary talent right now is a great web browsing experience and native integration with Google's cloud services like Gmail and Drive. In other words, it's great for cheap laptops, but Chrome OS simply isn't doing anything taxing enough to warrant all the horsepower and expense of the Chromebook Pixel. Reviewers savaged it accordingly.

But now we see where Google is going with all of this. Like the operating system that runs on Apple's iPhones and iPads, one of the strengths of Android is its enormous library of "native" apps--that is, applications that you download to the device before using. Native applications can do things web-based applications  still can't, like intensive video editing and high-end gaming.

Once Google fuses Android and Chrome OS, Chrome will get the huge library of native applications that it currently lacks, and Android could gain the desktop-like features that make Chrome so useful for getting real work done. Some of these advantages are quite simple: Chrome has true "windowing," which means that the web applications running on it can be run in individual windows instead of browser tabs or, as is common in mobile operating systems, as full-screen apps.


Microsoft Surface with Windows 8
Valve CEO Gabe Newell called Windows 8 "this giant sadness."AP/Elaine Thompson

If all this sounds familiar, it's because the exact same vision animated Microsoft Windows 8, which puts a mobile and tablet-friendly interface alongside regular old Windows. But most people have found that fusion leads to unacceptable compromise.

Presented by

Christopher Mims is the science and technology correspondent for Quartz. His work has appeared in Wired and Scientific American, as well as on the BBC.

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