From Russia, Without Love: Is the Former USSR the Least Romantic Place on Earth?

More
Whether you spent Valentine's Day curled up with your special someone or with a book, you can be thankful for one thing: you don't live in Armenia. (Sorry, Armenia!).

Matters of the heart typically defy rational explanation, but that hasn't stopped economist super-couple Betsey Stevenson and Justin Wolfers from crunching the numbers on which countries love the most and the least. It turns out love is a little less mysterious in the aggregate than in the particular -- in other words, you can just ask lots of people about it. And that's exactly what Gallup did in 2006 when it asked people from 136 countries whether they had "experienced love for a lot of the day yesterday". As you can see in the chart below from Wolfers, love is a daily phenomenon for most people in most countries ... but aside from that, it's hard to say much. 
CountryLove.png
As Wolfers points out, there's a weak, though statistically-significant, relationship between GDP-per-capita and love, but it doesn't explain too much of what's going on here (though maybe the answer is the outline looks like a heart?). After all, Japan reports 50 percent less affection than Rwanda, despite being 25 times richer.

While there might not be an economic variable tying together loveless countries, but there is a historical one: they used to be part of the USSR. Indeed, post-Soviet states make up 14 of the 20 least-loving countries in the world, with Armenia and its 29.1 percent love rate setting the standard for unfeeling. (Turkmenistan was the only ex-USSR country not polled). Something about the experience of Soviet communism seems to have made these countries less tenderhearted today. As you can see in the chart below, which compares former Eastern bloc and Soviet countries, love is something of a scarce commodity in ex-communist societies, particularly so in the ex-USSR.

(Note: Eastern bloc countries are in blue; Soviet ones are in red).

CommunistLove.png

The sample size is vanishingly small, but reported love was actually higher in currently Communist Cuba and Vietnam, at 81.7 and 79.4 percent, respectively. Now, this higher level of affection might just be about culture, or it might also be about the transition out of communism. In other words, the kind of "shock therapy" that eastern Europe tried -- quickly privatizing and deregulating their economies -- might be so jarring that it disconnects people from one another. This is, of course, highly speculative, but what did you expect when we turned the dismal science on love?

Jump to comments

Matthew O'Brien

Matthew O'Brien is an associate editor at The Atlantic covering business and economics. He has previously written for The New Republic.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

'I Thought It Was Really Funny, but No One Else Did'

A day with New Yorker cartoonist Joe Dator

Video

New Yorkers: The Winemaker

Make your own wine ... in New York City

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

A Video Letter From the Editor

Highlights from the May 2013 issue

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

The Rise of Environmentalism

Tracking 50 years, from the Love Canal disaster to Greenpeace

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Writers

Up
Down

More in Business

In Focus

2013 National Geographic Traveler Photo Contest

Just In