Today, Apple Stock Lost More Than the Market Value of Nike or Starbucks

Apple's stock fell 12 percent today, its worst tumble in four years. Nobody knows if this is the beginning of the end, or a lull between two glorious chapters of market dominance.

What we do know is that Apple lost an eighth of its market cap today, or $52 billion in stock value. That's more than the market cap of some very big, very famous companies (h/t Rebecca Jarvis for the first comparisons) ...

Screen Shot 2013-01-24 at 4.33.13 PM.png

Big picture: This says as much about the monstrous size of Apple (which just "disappointed" with $54 billion in revenue last quarter) as it does about the size of today's sell off.

>

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

The Best 71-Second Animation You'll Watch Today

A rock monster tries to save a village from destruction.

Video

The Case for Napping at Work

Most Americans don't get enough sleep. More and more employers are trying to help address that.

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

Video

Stunning GoPro Footage of a Wildfire

In the field with America’s elite Native American firefighting crew

More in Business

Just In