iPithy: Why the World's Biggest Company Speaks With the Fewest Words

More

apple_press_release_image1.png

Apple lets its numbers do the talking.

America's most successful large company is also the most laconic. The average Apple earnings release clocks in at 250 words, less than a fifth the length of the average statement from one of the ten largest U.S. corporations, according to Bloomberg.

It might seem like a frivolous factoid, but it reflects a larger point: Perhaps Apple's can afford to be brief because it derives its revenue from a such a small list of products. The iPhone and iPad account for more than 75% of the company's revenue. The same cannot be said of Walmart, which sells thousands of products, or GE, which is dozens of divisions and hundreds of products under the hood of a single corporation.

Screen Shot 2012-07-25 at 1.06.09 PM.png

Jump to comments
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Get Today's Top Stories in Your Inbox (preview)

A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Business

Just In