iPithy: Why the World's Biggest Company Speaks With the Fewest Words

More

apple_press_release_image1.png

Apple lets its numbers do the talking.

America's most successful large company is also the most laconic. The average Apple earnings release clocks in at 250 words, less than a fifth the length of the average statement from one of the ten largest U.S. corporations, according to Bloomberg.

It might seem like a frivolous factoid, but it reflects a larger point: Perhaps Apple's can afford to be brief because it derives its revenue from a such a small list of products. The iPhone and iPad account for more than 75% of the company's revenue. The same cannot be said of Walmart, which sells thousands of products, or GE, which is dozens of divisions and hundreds of products under the hood of a single corporation.

Screen Shot 2012-07-25 at 1.06.09 PM.png

Jump to comments
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Get Today's Top Stories in Your Inbox (preview)

The Remote Warehouse Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where the Wild Things Go

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Adults Need Playtime Too

When was the last time you played your favorite childhood game?

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In