Apple's 'Disappointing' (but Still Pretty Amazing) Quarter in 3 Graphs

In the last three months, Apple sold 27 million iPhones, 14 million iPads, a record number of laptops, and 70% of America's MP3 players. It still missed earnings expectations badly. Ah, the double-edged Sword of Hype!

Here's your graphical summary of last quarter at the world's biggest company. First up: The products. For the last year, Apple's made between two-thirds and three-fourths of its money selling iPhones and iPads. Necessary reminder: In 2007, neither of those products existed.

Screen Shot 2012-10-25 at 4.54.42 PM.png

Second: Where Apple makes its money. Weirdly, even though Asia's largest economies are growing two, three, even four times faster than the United States, Asia's share of total revenue fell by 5 percentage points in the last six months. The gains went almost entirely to the American sector.

Screen Shot 2012-10-25 at 4.56.40 PM.png

Third: Here's your year-over-year growth across both products and places. This is the graph that shocked Wall Street. iPhone sales shocked on the upside. iPad sales disappointed, falling behind even the growth in Mac laptop sales. The iPad was supposed to be cannibalizing the laptop (and indeed, iPad units outsold Mac portable units by a score of 14 million to 4 million) -- but evidently, enough consumers are either waiting for the Mini or not willing to give up their keyboards that Wall St hiccuped at the news.

Also, it's seriously bizarre that Asian revenue growth (year-over-year) slipped from 115% six months ago to 15% in the last quarter.

Screen Shot 2012-10-25 at 5.05.59 PM.png

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we still save the night sky?

Video

The Faces of #BlackLivesMatter

Scenes from a recent protest in New York City

Video

Desegregated, Yet Unequal

A short documentary about the legacy of Boston busing

Video

Ruth Bader Ginsburg on Life

The Supreme Court justice talks gender equality and marriage.

Video

Social Media: The Video Game

What if the validation of your peers could "level up" your life?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Business

Just In