Why Male-Heavy Cities Spend More on Women

Do men spend more money in communities with fewer women? A new study suggests they do.

Researchers recently asked 147 men and women to read a fake article about their campus. One suggested the sex ratio was skewed toward women. The other suggested there were far more men. The participants reported how much they would spend on three romantic gestures: a Valentine's Day gift, a dinner, and an engagement ring. The results from the graph above are explained here:

When test participants believed men outnumbered women in the population, they expected men to spend more money on the items. This was true of both male and female participants -- suggesting that when men have more competition for mates, women become choosier and men attempt to out-spend any rivals.

Read the full story at The Atlantic Cities.

Presented by

The Atlantic Cities explores the most innovative ideas and pressing issues facing today’s global cities and neighborhoods. By bringing together news, analysis, data, and trends, the site is an engaging destination for an increasingly urbanized world.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Business

Just In