Why Male-Heavy Cities Spend More on Women

Do men spend more money in communities with fewer women? A new study suggests they do.

Researchers recently asked 147 men and women to read a fake article about their campus. One suggested the sex ratio was skewed toward women. The other suggested there were far more men. The participants reported how much they would spend on three romantic gestures: a Valentine's Day gift, a dinner, and an engagement ring. The results from the graph above are explained here:

When test participants believed men outnumbered women in the population, they expected men to spend more money on the items. This was true of both male and female participants -- suggesting that when men have more competition for mates, women become choosier and men attempt to out-spend any rivals.

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