Dear airlines: parents and kids should really be able to sit together for free
America's airlines have stumbled into yet another controversy over the extra fees they charge travelers, and this one's a bit of a doozy. As both the Associated Press and Reuters have recently pointed out, many carriers are now essentially forcing parents to pay more in order to sit with their children on flights.
This crime against customer service is now attracting some attention from Capitol Hill, where New York Senator Chuck Schumer has called on the Department of Transportation to step in with new regulations that would require airlines to let kids and parents stick together on planes.
It's not the role of government to stop corporations from being jerks. Having a free market requires tolerance for a bit of callousness. But in this case, the senator might have a point. This is one charge that really does seem unconscionable. And to illustrate why, I've put together a four point test for when an airline fee really goes beyond the pale.
Question 1: Are they charging for a service that actually costs them money?
Airlines aren't like other industries. They're private, but they're also a crucial part of our national infrastructure. A lot of the time, travelers simply have to fly, and so they tend to feel aggrieved by the extra charges that carriers pile on top of their basic ticket price.
But while service fees might be reviled by the public, they can make a lot of economic sense for both the airlines and their customers. Take bag fees. Transporting a hull full of suitcases costs money. It uses up fuel and requires a whole bag handling operation at each airport to make sure their passenger's luggage doesn't get lost. Back in the old days before before airlines started tacking on bag fees, those expenses were bundled into every ticket. But by charging some customers for checking a bag, they're able to charge other fliers less while still earning a profit (this, by the way, is no small concern in such a bankruptcy prone industry). Ultimately, they're making people pay for a service that costs time and money to perform. That's absolutely fair, so long as the costs are transparent when the customer buys their ticket.
In the case of the family fee, that's not what's going on. Here's how parents are getting punished: A number of airlines have begun asking coach passengers to pay extra for "preferred seating." In some cases, fliers are shelling out for more leg room. In others, they're paying for the privilege of claiming a window or aisle seat. Over the past year, American, Delta, and United have all upped the number of preferred seats on their flights with the intent of catering to business travelers who are happy to pay bit extra for more enjoyable trip. And as a result, its become extremely difficult for families to string together three or four seats in a row without paying a hefty fee.
It clearly doesn't cost an airline anything extra to let a family sit side-by-side. So let's move on to the next issue.