What robots bearing tacos can teach startups about navigating the Trough of Sorrow.
Some companies are born great, some companies achieve greatness, and some companies drop greatness on your face -- in the form of a taco.
The latter certainly applied to one of the greatest fake startups ever: TacoCopter. The prank company drew headlines with its stated plan to use "flying robots" to deliver tacos to smartphone-ordering customers. Basically, they wanted to use automated helicopters to reign deliciousness down on people. It was genius.
It was also illegal. A short brainstorm of air-dropping tacos on customers uncovers a number of drawbacks, including but not limited to: What if the tacos hit somebody else? What if somebody steals your taco from the toy helicopter? What if the copter crashes into a building? What if the FAA opts to clear the skies of Mexican delivery? But all of this was besides the point.
The real key is marketing. This brouhaha is exactly the kind of publicity that can help a new startup get traction. I know from personal experience. Out of college, a couple of friends and I co-founded a social gaming company. After the initial burst of attention and exhilaration that comes from launching, there was ... nothing. Users disappear. It's all about iterating, and trying to build something that people want. Of course, it's hard to know if people really want what you're building when almost nobody knows about you. It's what Y Combinator's Paul Graham calls the "Trough of Sorrow."
The Trough of Sorrow is where most startups meet their demise. It's easy to give up when nobody's paying attention. Anything that kicks the company out of the shadows during these lean months (or years) is by definition good. Even if that means floating outlandish plans to parachute tacos down to customers.
There's an obvious caveat here: TacoCopter isn't real. But there easily could have been a legitimate company behind the farce. Indeed, it's not hard to imagine a taco food truck equivalent of The Melt. Smartphone ordering may not seem all that innovative, but it's the kind of incremental improvement that can make a difference -- with the right marketing.
None of this is to subscribe to an Underpants Gnome theory of startups. It's slightly more complicated than a three-step process of 1) Unleash a viral marketing campaign 2) ??? 3) IPO! There's no substitute for the grueling work of iterating and slowly figuring out what it is that people actually want. But eyeballs are precious. If promises of robots dropping tacos from the sky gets people on your app, so be it.
Brands are a powerful thing. Usually it takes years, if not decades, to cultivate a brand that customers remember. The power of the web is such that a single memorable prank or video can launch a brand overnight. Just ask the Dollar Shave Club. The Internet has disrupted many industries, but one of the most important industry it's disrupted for startups might be marketing. The barrier to entry for going viral is the ability to upload a funny idea to the Internet -- which benefits the landscape for all upstart companies.
Expect smart companies to keep dropping those tacos.
Most people in the U.S. believe their country is going to hell. But they’re wrong. What a three-year journey by single-engine plane reveals about reinvention and renewal.
When news broke late last year of a mass shooting in San Bernardino, California, most people in the rest of the country, and even the state, probably had to search a map to figure out where the city was. I knew exactly, having grown up in the next-door town of Redlands (where the two killers lived) and having, by chance, spent a long period earlier in the year meeting and interviewing people in the unglamorous “Inland Empire” of Southern California as part of an ongoing project of reporting across America.
Some of what my wife, Deb, and I heard in San Bernardino before the shootings closely matched the picture that the nonstop news coverage presented afterward: San Bernardino as a poor, troubled town that sadly managed to combine nearly every destructive economic, political, and social trend of the country as a whole. San Bernardino went into bankruptcy in 2012 and was only beginning to emerge at the time of the shootings. Crime is high, household income is low, the downtown is nearly abandoned in the daytime and dangerous at night, and unemployment and welfare rates are persistently the worst in the state.
The number of American teens who excel at advanced math has surged. Why?
On a sultry evening last July, a tall, soft-spoken 17-year-old named David Stoner and nearly 600 other math whizzes from all over the world sat huddled in small groups around wicker bistro tables, talking in low voices and obsessively refreshing the browsers on their laptops. The air in the cavernous lobby of the Lotus Hotel Pang Suan Kaew in Chiang Mai, Thailand, was humid, recalls Stoner, whose light South Carolina accent warms his carefully chosen words. The tension in the room made it seem especially heavy, like the atmosphere at a high-stakes poker tournament.
Stoner and five teammates were representing the United States in the 56th International Mathematical Olympiad. They figured they’d done pretty well over the two days of competition. God knows, they’d trained hard. Stoner, like his teammates, had endured a grueling regime for more than a year—practicing tricky problems over breakfast before school and taking on more problems late into the evening after he completed the homework for his college-level math classes. Sometimes, he sketched out proofs on the large dry-erase board his dad had installed in his bedroom. Most nights, he put himself to sleep reading books like New Problems in Euclidean Geometry and An Introduction to Diophantine Equations.
Black poverty is fundamentally distinct from white poverty—and so cannot be addressed without grappling with racism.
There have been a number of useful entries in the weeks since Senator Bernie Sanders declared himself against reparations. Perhaps the most clarifying comes from Cedric Johnson in a piece entitled, “An Open Letter To Ta-Nehisi Coates And The Liberals Who Love Him.” Johnson’s essay offers those of us interested in the problem of white supremacy and the question of economic class the chance to tease out how, and where, these two problems intersect. In Johnson’s rendition, racism, in and of itself, holds limited explanatory power when looking at the socio-economic problems which beset African Americans. “We continue to reach for old modes of analysis in the face of a changed world,” writes Johnson. “One where blackness is still derogated but anti-black racism is not the principal determinant of material conditions and economic mobility for many African Americans.”
Sanders’s youth movement is powered by the energy of the new campus left. What does it believe?
RINDGE, New Hampshire—Twenty-three minutes into his typically rambling, hourlong stump speech in the arena here, at a private liberal-arts college on the Massachusetts border—after he had decried the Koch brothers and the prescription-drug companies, after he had accused Wall Street of bribing its way to deregulation, after he had called out the corporate media and the political establishment—Bernie Sanders turned to the bleachers behind him, which were filled with college students waving blue signs and chanting his name.
A sly, unusual smile crossed his face. “I feel like a rock-n-roll star!” he exclaimed, taking off his jacket and tossing it to a startled youth behind him. He pantomimed tearing off his sweater, too, prompting a fresh chant of “Ber-nie! Ber-nie!” Then he grinned sheepishly. “All right, nothing else is coming off,” he said, and continued to the next topic—the sins of Wal-Mart.
Many are familiar with the challenges faced by working moms, but the troubles of women with aging parents are unseen and widely ignored.
For America’s working moms, there is pretty much an endless stream of resources to guide and comfort them on how to tell the boss they’re pregnant, how to find a private place to pump at work, how to negotiate flex time, how to split the chores at home, and whether or not to display pictures of their kids at the office. They can read all day and all night about the many stresses of working motherhood including pregnancy discrimination, the wage gap, the mommy wars, leaning in, and opting out. But for America’s working daughters, there is little to help them navigate between their careers and the needs of their aging parents.
There are currently 44 million unpaid eldercare providers in the United States according to the U.S. Census Bureau and the majority are women. And yet there are very few support programs, formal or informal, in place to support these family caregivers, many of whom are struggling at work and at home. Working daughters often find they need to switch to a less demanding job, take time off, or quit work altogether in order to make time for their caregiving duties. As a result, they suffer loss of wages and risk losing job-related benefits such as health insurance, retirement savings, and Social Security benefits. In fact, a study from MetLife and the National Alliance for Caregiving calculated women lose an average $324,044 in compensation due to caregiving.
For decades the Man of Steel has failed to find his groove, thanks to a continual misunderstanding of his strengths.
Superman should be invincible. Since his car-smashing debut in 1938, he’s starred in at least one regular monthly comic, three blockbuster films, and four television shows. His crest is recognized across the globe, his supporting cast is legendary, and anybody even vaguely familiar with comics can recount the broad strokes of his origin. (The writer Grant Morrison accomplished it in eight words: “Doomed Planet. Desperate Scientists. Last Hope. Kindly Couple.”) He’s the first of the superheroes, a genre that’s grown into a modern mass-media juggernaut.
And yet, for a character who gains his power from the light of the sun, Superman is curiously eclipsed by other heroes. According to numbers provided by Diamond Distributors, the long-running Superman comic sold only 55,000 copies a month in 2015, down from around 70,000 in 2010—a mediocre showing even for the famously anemic comic-book market. That’s significantly less than his colleague Batman, who last year moved issues at a comparatively brisk 150,000 a month. Mass media hasn’t been much kinder: The longest-running Superman television show, 2001’s Smallville, kept him out of his iconic suit for a decade. Superman Returns recouped its budget at the box office, but proved mostly forgettable.2013’s Man of Steel drew sharp criticism from critics and audiences alike for its bleak tone and rampaging finale. Trailers for the sequel, Batman v Superman: Dawn of Justice, have shifted the focus (and top billing) to the Dark Knight. Worst of all, conventional wisdom puts the blame on Superman himself. He’s boring, people say; he’s unrelatable, nothing like the Marvel characters dominating the sales charts and the box office. More than anything, he seems embarrassing. Look at him. Truth? Justice? He wears his underwear on the outside.
Facebook suffers a blow from regulators in India, proving that the fight for an open web is more than an abstraction.
The web may be lovely, dark, and deep, but most of us don’t actually venture very far into it.
Back in 2013, Nielsen reported Americans visited an average of 90 different domains per person each month. That’s a startlingly low number—equivalent to about three domains each day—and one that crept down over the years, even as people spend more and more time online overall. I suspect the average person visits even fewer domains today, as tech giants like Facebook, Amazon, and Google increasingly design interfaces—walled gardens of engagement and advertising—aimed at discouraging their users from visiting other sites.
That’s part of what’s so interesting about the recent decision by officials in India to block what’s called “zero-rating” or “sponsored data”—the practice of exempting certain kinds of Internet use from counting toward a person’s data plan. The move effectively bans a Facebook program called Free Basics, a suite of lightweight versions of popular sites—including, of course, Facebook—that don’t eat up data the way visiting other mobile sites does. The idea is to give people an affordable way to get online, but it has long been criticized by advocates for net neutrality as a way of giving an unfair advantage to certain websites.
After getting shut down late last year, a website that allows free access to paywalled academic papers has sprung back up in a shadowy corner of the Internet.
There’s a battle raging over whether academic research should be free, and it’s overflowing into the dark web.
Most modern scholarly work remains locked behind paywalls, and unless your computer is on the network of a university with an expensive subscription, you have to pay a fee, often around 30 dollars, to access each paper.
Many scholars say this system makes publishers rich—Elsevier, a company that controls access to more than 2,000 journals, has a market capitalization about equal to that of Delta Airlines—but does not benefit the academics that conducted the research, or the public at large. Others worry that free academic journals would have a hard time upholding the rigorous standards and peer reviews that the most prestigious paid journals are famous for.