What robots bearing tacos can teach startups about navigating the Trough of Sorrow.
Some companies are born great, some companies achieve greatness, and some companies drop greatness on your face -- in the form of a taco.
The latter certainly applied to one of the greatest fake startups ever: TacoCopter. The prank company drew headlines with its stated plan to use "flying robots" to deliver tacos to smartphone-ordering customers. Basically, they wanted to use automated helicopters to reign deliciousness down on people. It was genius.
It was also illegal. A short brainstorm of air-dropping tacos on customers uncovers a number of drawbacks, including but not limited to: What if the tacos hit somebody else? What if somebody steals your taco from the toy helicopter? What if the copter crashes into a building? What if the FAA opts to clear the skies of Mexican delivery? But all of this was besides the point.
The real key is marketing. This brouhaha is exactly the kind of publicity that can help a new startup get traction. I know from personal experience. Out of college, a couple of friends and I co-founded a social gaming company. After the initial burst of attention and exhilaration that comes from launching, there was ... nothing. Users disappear. It's all about iterating, and trying to build something that people want. Of course, it's hard to know if people really want what you're building when almost nobody knows about you. It's what Y Combinator's Paul Graham calls the "Trough of Sorrow."
The Trough of Sorrow is where most startups meet their demise. It's easy to give up when nobody's paying attention. Anything that kicks the company out of the shadows during these lean months (or years) is by definition good. Even if that means floating outlandish plans to parachute tacos down to customers.
There's an obvious caveat here: TacoCopter isn't real. But there easily could have been a legitimate company behind the farce. Indeed, it's not hard to imagine a taco food truck equivalent of The Melt. Smartphone ordering may not seem all that innovative, but it's the kind of incremental improvement that can make a difference -- with the right marketing.
None of this is to subscribe to an Underpants Gnome theory of startups. It's slightly more complicated than a three-step process of 1) Unleash a viral marketing campaign 2) ??? 3) IPO! There's no substitute for the grueling work of iterating and slowly figuring out what it is that people actually want. But eyeballs are precious. If promises of robots dropping tacos from the sky gets people on your app, so be it.
Brands are a powerful thing. Usually it takes years, if not decades, to cultivate a brand that customers remember. The power of the web is such that a single memorable prank or video can launch a brand overnight. Just ask the Dollar Shave Club. The Internet has disrupted many industries, but one of the most important industry it's disrupted for startups might be marketing. The barrier to entry for going viral is the ability to upload a funny idea to the Internet -- which benefits the landscape for all upstart companies.
Expect smart companies to keep dropping those tacos.
It happened gradually—and until the U.S. figures out how to treat the problem, it will only get worse.
It’s 2020, four years from now. The campaign is under way to succeed the president, who is retiring after a single wretched term. Voters are angrier than ever—at politicians, at compromisers, at the establishment. Congress and the White House seem incapable of working together on anything, even when their interests align. With lawmaking at a standstill, the president’s use of executive orders and regulatory discretion has reached a level that Congress views as dictatorial—not that Congress can do anything about it, except file lawsuits that the divided Supreme Court, its three vacancies unfilled, has been unable to resolve.
On Capitol Hill, Speaker Paul Ryan resigned after proving unable to pass a budget, or much else. The House burned through two more speakers and one “acting” speaker, a job invented following four speakerless months. The Senate, meanwhile, is tied in knots by wannabe presidents and aspiring talk-show hosts, who use the chamber as a social-media platform to build their brands by obstructing—well, everything. The Defense Department is among hundreds of agencies that have not been reauthorized, the government has shut down three times, and, yes, it finally happened: The United States briefly defaulted on the national debt, precipitating a market collapse and an economic downturn. No one wanted that outcome, but no one was able to prevent it.
The June 23 vote represents a huge popular rebellion against a future in which British people feel increasingly crowded within—and even crowded out of—their own country.
I said goodnight to a gloomy party of Leave-minded Londoners a few minutes after midnight. The paper ballots were still being counted by hand. Only the British overseas territory of Gibraltar had reported final results. Yet the assumption of a Remain victory filled the room—and depressed my hosts. One important journalist had received a detailed briefing earlier that evening of the results of the government’s exit polling: 57 percent for Remain.
The polling industry will be one victim of the Brexit vote. A few days before the vote, I met with a pollster who had departed from the cheap and dirty methods of his peers to perform a much more costly survey for a major financial firm. His results showed a comfortable margin for Remain. Ten days later, anyone who heeded his expensive advice suffered the biggest percentage losses since the 2008 financial crisis.
The results of the referendum are, in theory, not legally binding.
Lest we think the Euroskepticism displayed this week by British voters is new, let me present a scene from the BBC’s Yes, Minister, a comedy about the U.K. civil service’s relationship with a minister. The series ran from 1980 to ’84 (and, yes, it was funny), at a time when the European Union was a mere glint in its founders’ eyes.
The Europe being referred to in the scene is the European Economic Community (EEC), an eventually 12-member bloc established in the mid-1950s, to bring about greater economic integration among its members.
In many ways, the seeds of the U.K.’s Thursday referendum on its membership in the European Union were sown soon after the country joined the now-defunct EEC in 1973. Then, as now, the ruling Conservative Party and opposition Labour, along with the rest of the country, were deeply divided over the issue. In the run-up to the general election the following year, Labour promised in its manifesto to put the U.K.’s EEC membership to a public referendum. Labour eventually came to power and Parliament passed the Referendum Act in 1975, fulfilling that campaign promise. The vote was held on June 5, 1975, and the result was what the political establishment had hoped for: an overwhelming 67 percent of voters supported the country’s EEC membership.
The Internet caused my addiction, but it also helped me find a cure.
About a year ago, I was regularly seeing a therapist. During one session, I mentioned the niche porn I had watched and how I was unsure whether or not I wanted to embrace some of the "kinkier" fantasies, like rape and incest, through role-play in my real sex life. It was the only time I could remember her telling me that certain fantasies--not acted out in real life, just imagined--could be "wrong" or considered a "sickness." In retrospect, understanding my condition as an illness might actually have been empowering if explained differently, but at the time, it shut me right up. I never brought it up to her again.
I'm not alone in feeling silenced. Every day it prevents a lot of people from recovering. From porn.
American society increasingly mistakes intelligence for human worth.
As recently as the 1950s, possessing only middling intelligence was not likely to severely limit your life’s trajectory. IQ wasn’t a big factor in whom you married, where you lived, or what others thought of you. The qualifications for a good job, whether on an assembly line or behind a desk, mostly revolved around integrity, work ethic, and a knack for getting along—bosses didn’t routinely expect college degrees, much less ask to see SAT scores. As one account of the era put it, hiring decisions were “based on a candidate having a critical skill or two and on soft factors such as eagerness, appearance, family background, and physical characteristics.”
The 2010s, in contrast, are a terrible time to not be brainy. Those who consider themselves bright openly mock others for being less so. Even in this age of rampant concern over microaggressions and victimization, we maintain open season on the nonsmart. People who’d swerve off a cliff rather than use a pejorative for race, religion, physical appearance, or disability are all too happy to drop the s‑bomb: Indeed, degrading others for being “stupid” has become nearly automatic in all forms of disagreement.
Patrick Griffin, his chief congressional affairs lobbyist, recalls the lead up to the bill’s passage in 1994—and the steep political price that followed.
For those who question whether anything will ever be done to curb the use of military grade weaponry for mass shootings in the United States, history provides some good news—and some bad. The good news is that there is, within the recent past, an example of a president—namely Bill Clinton—who successfully wielded the powers of the White House to institute a partial ban of assault weapons from the nation’s streets. The bad news, however, is that Clinton’s victory proved to be so costly to him and to his party that it stands as an enduring cautionary tale in Washington about the political dangers of taking on the issue of gun control.
In 1994, Clinton signed into law the Public Safety and Recreational Firearms Use Protection Act, placing restrictions on the number of military features a gun could have and banning large capacity magazines for consumer use. Given the potent dynamics of Second Amendment politics, it was a signal accomplishment. Yet the story behind the ban has been largely forgotten since it expired in 2004 and, in part, because the provision was embedded in the larger crime bill.
A hotly contested, supposedly ancient manuscript suggests Christ was married. But believing its origin story—a real-life Da Vinci Code, involving a Harvard professor, a onetime Florida pornographer, and an escape from East Germany—requires a big leap of faith.
On a humid afternoon this past November, I pulled off Interstate 75 into a stretch of Florida pine forest tangled with runaway vines. My GPS was homing in on the house of a man I thought might hold the master key to one of the strangest scholarly mysteries in recent decades: a 1,300-year-old scrap of papyrus that bore the phrase “Jesus said to them, My wife.” The fragment, written in the ancient language of Coptic, had set off shock waves when an eminent Harvard historian of early Christianity, Karen L. King, presented it in September 2012 at a conference in Rome.
Never before had an ancient manuscript alluded to Jesus’s being married. The papyrus’s lines were incomplete, but they seemed to describe a dialogue between Jesus and the apostles over whether his “wife”—possibly Mary Magdalene—was “worthy” of discipleship. Its main point, King argued, was that “women who are wives and mothers can be Jesus’s disciples.” She thought the passage likely figured into ancient debates over whether “marriage or celibacy [was] the ideal mode of Christian life” and, ultimately, whether a person could be both sexual and holy.
Thoughts on the first episode of ESPN’s five-part documentary
Every fall Sunday, when I was a kid, half an hour before the pre-game shows and an hour before the games themselves, I would tune into the latest offering from NFL Films. This was the pre-pre-game show—an assembly of short films derived from the massive archive of professional football. Steve Sabol, whose father founded NFL Films, would preside. He’d offer and then throw it to Jon Facenda or Jefferson Kaye, who would narrate the career highlights of players likeGale Sayers, Earl Campbell, or Dick “Night Train” Lane.
“Highlights” understates what NFL films was actually doing. The shorts were drawn from some the most beautifully shot footage in all of sports. It wasn’t unheard of for NFL Films to go high concept—this piece on football and ballet, with cameos from Allen Ginsberg and George Will, may be the definitive example. Great football plays would be injected not with the normal hurrahs, but with poetry. When Facenda, for instance, wanted to introduce a spectacular touchdown run by Marcus Allen, he did so in the omniscient third person: “On came Marcus Allen—running with the night.”