This is the time of year where America celebrates college basketball as a spectacle, and more and more, as a business. In 2010, the NCAA struck a 14-year, $10.8 billion deal with CBS and Turner Broadcasting System for the rights to the tournament. Part of that money eventually devolves down to the teams, some of which have become truly enormous profit generators. At The Atlantic, we wondered what this year's bracket would look like if, instead of their on-the-court play, teams won and lost based on their most recent balance sheets. Using data from the Department of Education, we calculated which teams earned the biggest profits during the 2010-2011 fiscal year, then set them up against each other.
The Final Four: Louisville, Duke Ohio State, and the University of North Carolina. Your national champion: Louisville. By a longshot. (Click the bracket below for a full-size version.)
The government's numbers have one major flaw for our purposes. Colleges can hide the true cost of running a money-losing team with some fancy accounting -- essentially by covering up their losses with dollars from the school's general fund. As a result, many teams appear to finish the year breaking exactly even, despite the fact that they're actually in the red. On the bracket, I've marked those programs as having "unknown losses."*
But while the data won't tell you much about most of the money losers, it will tell you a lot about the money makers. Louisville has been college basketball's earnings leader three years running, raking in a monstrous $40.89 million in revenue in FY 2010-2011, and $27.55 million in profit. Second place Duke made a total of $28.91 million in revenue, netting $15.1 million.
College basketball teams earn income off three main things -- ticket sales, donations, and distributions from the NCAA itself, says Transylvania University Professor Daniel Fulks, who analyzes university athletic department finances on behalf of the NCAA. The ticket sales are the most straight-forward part of the equation. Large schools with large stadiums that can pack a crowd have an obvious built-in advantage. Unsurprisingly, four of the five highest revenue generating teams in this year's tournament -- Louisville, UNC, Syracuse, and Kentucky -- also led the NCAA in average per-game attendance.
But a successful team can get by without massive attendance. Duke, with its relatively modest 9,300 seat stadium, is the second most formidable revenue earner in the tournament. They do it with donations from alumni and boosters. Before Blue Devils fans are allowed to buy season tickets at Cameron Indoor Stadium, they're required to make a sizable donations. According to Duke Senior Associate Athletic Director Mike Cragg, the two worst seats in the house require an $8,000 dollar gift on top of the ticket price. Fans give all the way to up to the cost of a year-long scholarship, roughly $55,000. Many other universities have adopted similar practices.
Finally, there are the funds the NCAA distributes to conferences based on their performance in the national championship tournament. Conferences earn money based on the number of games their teams have played in the big dance during the past six years. The more games, the more the conference earns. Last year, the NCAA doled out about $180 million this way. It's up to each conferences to split up its haul between its teams.
Combined, those three categories make up three quarters of most basketball teams' revenue, Fulks says. Now consider Louisville. The Cardinals play in the brand new, 22,000 seat YUM Center, where prospective season ticket buyers are essentially required to make donations before they can claim a seat. According to Forbes, the team received more than $20 million in total contributions last year. It also plays in the Big East, which received the single biggest portion of last year's NCAA tournament bounty.
Wealthy teams, like Louisville, only stand to get richer. In the last few years, the top athletic conferences have signed lucrative television deals for football and basketball worth many millions of dollars to each of their member schools.
But just like in any other game, earning a nice financial return won't necessarily earn a college basketball team points on the court. Arizona is sitting out March Madness, even though it was the third most profitable school in Division I-A last year, with more than $14 million in net income. Other big spending, big-earnings schools such as the Universities of Illinois and Minnesota* will also be watching from home. On the other hand, Mississippi Valley State, which operated at a loss despite a shoestring budget of $682,000, got a shot at the tournament.
Thankfully, in real life, the big money doesn't always win.
*A note about the bracket: In matchups between teams with two unknown financial losses, I gave points for thriftiness and advanced the squad with lower expenses. When a program with an unknown loss played one with a known loss, I gave points for honesty and advanced the team with the known loss.
*An earlier version of this piece mistakenly stated that Wisconsin had not made the tournament (despite having them on my bracket). Having spent time working in the badger state, I realize that residents there rightly get frustrated about being mixed up with their next door neighbor. My sincere apologies.
From the beginning of the project, we've had the fundamental question in mind of what this site is—which is to say, both what it's become (as regular readers know, a lot's changed here over time) and what we want it to be. Is it the website of a magazine? Is it a news site? Is it, as James Franco possibly once suggested, a blog?
The answers, we recognized, are all in one way or another yes. But we figured we'd try a thought experiment: What if we described TheAtlantic.com as a direct, dynamic, digital extension of our core identity in journalism—as a real-time magazine?
That seemed to us both authentic and aspirational: an idea that captured what The Atlantic has been doing in new media for years and a framework that could bring the right focus to rebuilding TheAtlantic.com now.
When healthcare is at its best, hospitals are four-star hotels, and nurses, personal butlers at the ready—at least, that’s how many hospitals seem to interpret a government mandate.
When Department of Health and Human Services administrators decided to base 30 percent of hospitals’ Medicare reimbursement on patient satisfaction survey scores, they likely figured that transparency and accountability would improve healthcare. The Centers for Medicare and Medicaid Services (CMS) officials wrote, rather reasonably, “Delivery of high-quality, patient-centered care requires us to carefully consider the patient’s experience in the hospital inpatient setting.” They probably had no idea that their methods could end up indirectly harming patients.
Where did it come from, and what are its intentions? The simplicity of these questions can be deceiving, and few Western leaders seem to know the answers. In December, The New York Times published confidential comments by Major General Michael K. Nagata, the Special Operations commander for the United States in the Middle East, admitting that he had hardly begun figuring out the Islamic State’s appeal. “We have not defeated the idea,” he said. “We do not even understand the idea.” In the past year, President Obama has referred to the Islamic State, variously, as “not Islamic” and as al-Qaeda’s “jayvee team,” statements that reflected confusion about the group, and may have contributed to significant strategic errors.
J.J. Abrams, the director tasked with bringing Star Wars back to the top of the crowded franchise heap, has always been happy to borrow. When he set out to make a new Star Trek and drag that moribund cinematic franchise back into blockbuster territory, he cheerfully swapped in some very familiar visual language to help it over the hill. Early on in the film, James Kirk (Chris Pine), nursing a desire to transcend his farmboy life, rides a motorcycle to see the U.S.S. Enterprise being built at a shipyard, and gazes up at it longingly. Star Wars fans would connect the scene to one at the beginning of the first 1977 film, when Luke Skywalker wistfully watches the dual suns of his home planet set; Star Trek's producers even called the scene "our Tatooine moment." Abrams has never exactly been a visionary artist, but he's a master of elevating the familiar—a fact made clear in the previews of his new Star Wars film, The Force Awakens.
And Americans? The land that gave the world the iPhone, the Declaration of Independence, and the Kinsey Report prefers emoji that depict technology, royalty, and… eggplants.
These preferences were revealed in a new report from SwiftKey, a software company that makes keyboards for iOS and Android phones. The report describes global trends in emoji usage and breaks them out by country and by language. Like nations themselves, it seems, emoji usage is also shaped by culture, climate, and geography.
What else did the report find? According to SwiftKey:
The most-used category of emoji used are “happy faces.” Happy faces, sad faces, and hearts make up more than 70 percent of global emoji usage.
The Russian president’s press secretary, Dmitry Peskov, didn’t use that expression when we talked by phone, but that’s what he described to me: a man at the center of an ever-churning machine processing vast amounts of news and data at his command.
“Sometimes we’re wondering what is the limit for a human being for absorbing this huge amount of information,” Peskov told me, “but, well, it’s really a very, very, very heavy job.”
Peskov, speaking fluent English, described the operation. “First of all, the information and press department of the presidential administration prepares digests on print media, on Internet sources, on domestic media—federal and regional.
“We have special people working around the clock, preparing TV digests. We’re recording TV news on the [Russian] federal channels for him during the day. Obviously, it’s very hard for him to watch news so we make digests, let’s say, zip versions of TV news, divided into issues.”
The video, 25 years later, is almost as recognizable as the song itself, even though it conjures up images of soft-focus karaoke backing tracks and a million drunken vocal renditions of heartbreak. The camera scans over a road flanked on either side by tall trees, while a figure clad in black walks across the screen. Then there’s a misty shot of a bridge, a couple of pigeons flap their wings, and Sinead O’Connor’s face comes into focus: shorn, oval-eyed, seemingly disembodied, and completely indelible.
“It’s been seven hours,” she sings, “and fifteen days/ Since you took your love away.” Beneath her vocals, there’s just the sound of a single synthesized string note, before the drum track kicks in on the seventh line, just as O’Connor’s voice becomes an unmistakably Gaelic wail: “I can eat my dinner in a fancy restaurant/ But nothing/ I said nothing can take away these blues.”
In the shower I share with my three roommates in my apartment in Mexico City, there are all the things you’d expect to see: a few bottles of Body Shop-brand shampoos and conditioners, and a bar of soap—the organic-looking brown kind with tiny splinters of unrefined material protruding from the surface. But there are also two bottles of Lactacyd, a brand of feminine wash.
“You should use it,” my roommate tells me. She’s an astute, outspoken woman in her early 30s who works as a journalist for one of Mexico’s most well-known liberal magazines. “It’s meant to get rid of or prevent infections,” she said.
For more than half a century, douches, or feminine washes, have been a staple in pharmacies throughout the world. Yet, here in the Distrito Federal, douching is a trend that seems to have gained serious momentum in the last two years, according to Karla Font, a Distrito Federal-based gynecologist with many patients who actively douche. A worker at Farmacía Paris in the Historic District told me that every day they sell at least 30 bottles.
In 1979, almost a year into the papacy of John Paul II, a novel called The Vicar of Christ spent 13 weeks on the New York Times best-seller list. The work of a Princeton legal scholar, Walter F. Murphy, it featured an unlikely papal candidate named Declan Walsh—first a war hero, then a United States Supreme Court justice, and then (after an affair and his wife’s untimely death) a monk—who is summoned to the throne of Saint Peter by a deadlocked, desperate conclave.
Once elevated, Walsh takes the name Francesco—that is, Francis—and sets about using the office in extraordinary ways. He launches a global crusade against hunger, staffed by Catholic youth and funded by the sale of Vatican treasures. He intervenes repeatedly in world conflicts, at one point flying into Tel Aviv during an Arab bombing campaign. He lays plans to gradually reverse the Church’s teachings on contraception and clerical celibacy, and banishes conservative cardinals to monastic life when they plot against him. He flirts with the Arian heresy, which doubted Jesus’s full divinity, and he embraces Quaker-style religious pacifism, arguing that just-war theory is out of date in an age of nuclear arms and total war. (This last move eventually gets him assassinated, probably by one of the governments threatened by his quest for peace.)
Pope Francis is widely believed to be a cool Pope—a huggable, Upworthyish, meme-ready, self-deprecating leader for a new generation of worshippers. “He has described himself as a sinner,” writes Archbishop Desmond Tutu in Pope Francis’ entry on Time’s list of the 100 most influential people in the world, “and his nonjudgmental views on … issues such as sexual orientation and divorce have brought hope to millions of Roman Catholics around the world.”
But there’s one issue that can make even Cool Pope Francis himself sound a little, well, judgy. “A society with a greedy generation, that doesn’t want to surround itself with children, that considers them above all worrisome, a weight, a risk, is a depressed society,” the pontiff told an audience in St. Peter’s Square earlier this year. “The choice not to have children is selfish. Life rejuvenates and acquires energy when it multiplies: It is enriched, not impoverished.”