Brand Identity Crisis or Synergy? Alexis C. Madrigal Jan 9 2012, 11:46 AM ET Share on Facebook Twitter LinkedIn InstaPaper Pocket Pinterest Tumblr Email Print Comments Sarah Rich and I spotted this hair salon in Marin County yesterday. She posted it to Instagram with the caption, "Brand identity crisis." Our deputy editor John Gould, a McKinsey veteran, responded, "No -- synergy!" So, which is it?