5 Years Ago, iPhones and iPads Didn't Exist, and Now They're 75% of Apple

chart of the day, apple quarterly revenue by product, jan 24 2012

At the end of 2006, the iPhone didn't exist. Five years later, Apple is in the phone business, and iPhones accounted for more than half of the company's earth-shattering $46 billion in revenue and $13 billion in profit over the last 14 weeks of 2011.

Business Insider posts this fantastic chart above. It's a real clip-and-saver, but the most striking learning for me is how fast this company switched from being a computer and music company to a phone and tablet company. In September 2006, the vast majority of Apple revenue came from two sources: Mac computers and the iPod. Today, even with "all-time record Mac sales," Apple makes nearly 75% of its money selling iPads and iPhones.
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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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