5 Years Ago, iPhones and iPads Didn't Exist, and Now They're 75% of Apple

chart of the day, apple quarterly revenue by product, jan 24 2012

At the end of 2006, the iPhone didn't exist. Five years later, Apple is in the phone business, and iPhones accounted for more than half of the company's earth-shattering $46 billion in revenue and $13 billion in profit over the last 14 weeks of 2011.

Business Insider posts this fantastic chart above. It's a real clip-and-saver, but the most striking learning for me is how fast this company switched from being a computer and music company to a phone and tablet company. In September 2006, the vast majority of Apple revenue came from two sources: Mac computers and the iPod. Today, even with "all-time record Mac sales," Apple makes nearly 75% of its money selling iPads and iPhones.
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Photos of New York City, in Motion

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Business

Just In