We asked Samsung for its smartest new invention. This is what they gave us.
The problem: The refrigerator is one of the last bastions of pre-digital technology. It's a centerpiece of family life, holding notes, phone numbers, schedules and appointments with magnets and a little bit of strategic wedging. But just about everything else in our lives is digital. Why are fridges stuck in the 20th century?
The idea: The Samsung LCD Refrigerator is essentially a tablet computer with apps living on a fridge door. It's not about checkingThe eight available apps -- Memos, Photos, Epicurious, Calendar, WeatherBug, AP, Pandora, and Twitter -- synch with your computers. Load a family album on your laptop, and you can review it minutes later over the ice machine. Glance at the weather as your take out your milk. Check Google Calendar as you grab your eggs. Check out photos while you're preparing dinner as a family. And scroll through epicurious.com recipes if you're stuck with leftover turkey and don't want to make another sandwich.
The potential: It's more of a revolution of convenience than a revolution of technology. The insight is that it bringing news, music, recipes and photos to the kitchen, which is the center of family life and activity for millions of households, in a smart digital way. Mobile devices can get lost or occupied by sisters or husbands. The upside of a smart screen on your fridge is that the apps never walk through the door.Want to share your company's best idea -- or your own! -- for our Best Ideas series? Leave your idea in the comment section or email me a description and a photograph at email@example.com.
The Best Ideas Series
MasterCard: The Post-Plastic Credit Card
Facebook: A Social Solution to Password Security
Under Armour: The World's Smartest Shirt
Genentech: Chemotherapy Without Side-Effects
Andreessen Horowitz: A Camera That Focuses After You Click
Duke University: A Cancer Flashlight