The 20 Brands With The Most Loyal Customers

More

Apple has two different products in the top five. But the number-one brand in America wasn't created by Steve Jobs.

615 amazon kindle.jpg

Although companies spend billions each year to try to make their brands resonate with consumers, few ever end up with truly fanatic customers. But the perks are huge for those who do.

Loyal customers consistently come back to buy more, they're more willing to stay despite increases in price and they become strong advocates for the brand in their own social circles and online.

Brand Keys, a research firm devoted to consumer behavior metrics, recently updated its 2011 Customer Loyalty Engagement Index, which looks at 528 big brands in 79 categories -- from smartphones to allergy medicines. Through a combination of psychological assessments and statistical analyses of customers, Brand Keys determined how much brands exceed what consumers expect, and how loyal they will be down the road. Here are the 20 brands with the most loyal customers.

>

Jump to comments
Presented by

Kim Bhasin

Kim is a reporter for the War Room section of Business Insider. Previously he worked for a financial and strategic management consulting firm.

Get Today's Top Stories in Your Inbox (preview)

Saving Central: One High School's Struggle After Resegregation

Meet the students and staff at Tuscaloosa’s all-black Central High School in a short documentary film by Maisie Crow. 


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Business

Just In