The 20 Brands With The Most Loyal Customers

Apple has two different products in the top five. But the number-one brand in America wasn't created by Steve Jobs.

615 amazon kindle.jpg

Although companies spend billions each year to try to make their brands resonate with consumers, few ever end up with truly fanatic customers. But the perks are huge for those who do.

Loyal customers consistently come back to buy more, they're more willing to stay despite increases in price and they become strong advocates for the brand in their own social circles and online.

Brand Keys, a research firm devoted to consumer behavior metrics, recently updated its 2011 Customer Loyalty Engagement Index, which looks at 528 big brands in 79 categories -- from smartphones to allergy medicines. Through a combination of psychological assessments and statistical analyses of customers, Brand Keys determined how much brands exceed what consumers expect, and how loyal they will be down the road. Here are the 20 brands with the most loyal customers.

>

Presented by

Kim Bhasin

Kim is a reporter for the War Room section of Business Insider. Previously he worked for a financial and strategic management consulting firm.

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

VIdeo

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Video

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

More in Business

Just In