The onslaught of advertising comes as consumers remain cautious about spending. Single-cup coffee typically costs less than $1 a serving, but consumers have to spend between $100 and $400 on the machines. There are also upscale models that cost well above $500.Still, food companies and analysts say consumers may be more willing to make coffee at home rather than buying it from local cafes.
Single-Serve Coffeemakers: Another Recession Paradox
What's more expensive overall: a $300 coffee maker that uses $1coffee pods, or buying a $1.50 Starbucks brew each morning?