Who Is Tim Cook?

More

Apple's new CEO is a wiz, but is he a visionary?

The 50-year-old Alabama native served as an executive at IBM and Compaq before moving to Apple in 1998 and is a different kind of visionary. Though he served as interim CEO in 2004 and 2007, most of his contributions to Apple are built on classic business brilliance. "He knows the soul of Apple, and he makes the trains run on time," former Apple executive Fred Anderson told Bloomberg. "While Steve Jobs is famous for his product sense, Tim Cook is known as the genius behind Apple's ability to keep inventory low, ship products quickly, and milk extremely high profit margins," says Paul Miller at the tech blog This Is My Next.

Now about what Pogue calls "the puck of public taste." Steve Jobs famously told consumers what they wanted before they knew they wanted it; Tim Cook made sure it got manufactured and delivered to as many consumers as possible. According to industry analysts and Apple experts, this won't change for at least two to five years, as Jobs has reportedly mapped out the product pipeline at least that far in advance. "When Apple actually launches TVs Cook will be on the hook for the execution," writes Larry Dignan at ZDNet. "But it will be Jobs' product vision."

Cook hinted at being the yin to Jobs's yang in an oft-cited Fortune profile from 2008. "Come on, replace Steve? No. He's irreplaceable," said Cook. "That's something people have to get over. I see Steve there with gray hair in his 70s, long after I'm retired."

Read the full story at The Atlantic Wire.

Jump to comments

The Atlantic Wire is your authoritative guide to the news and ideas that matter most right now.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Video

What Does It Take to Make Real Craft Gin?

Tour the Green Hat Gin distillery

Video

Letter From the Editor

The June 2013 issue

Video

What Straights Can Learn From Same-Sex Couples

New insight from decades of research

Video

The End of the Mall Rat

A tribute to that pillar of teen culture

Writers

Up
Down

More in Business

In Focus

Picking up the Pieces After the Tornado in Moore, Oklahoma

Just In