The Future of Shopping: Ditch the Mall, Turn on the Xbox

More

Microsoft's Kinect, the motion-sensor device for Xbox that allows players to move within a video without a controller, is already the fastest-selling consumer electronic device in history, with more than 10 million owners and 35 million users connected through Xbox Live, according to Fast Company.

Now it's moving from gaming to retail. A new "augmented reality shopping platform," or virtual mall, called KinectShop lets users try on clothes and accessories by selecting handbags and shirts from their screen and virtually trying them on.

Check out the video:




Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish, tells Fast Company:

"The customer can visually see what an object looks like on them without even entering a retail store" ...Unlike existing virtual shopping that shoehorns 2-D photos on top of body snapshots, "with Kinect, you can find the physical outlines of a person and map it to your body."

Read the full story at Fast Company.

Jump to comments
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Get Today's Top Stories in Your Inbox (preview)

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In