The Future of Shopping: Ditch the Mall, Turn on the Xbox

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Microsoft's Kinect, the motion-sensor device for Xbox that allows players to move within a video without a controller, is already the fastest-selling consumer electronic device in history, with more than 10 million owners and 35 million users connected through Xbox Live, according to Fast Company.

Now it's moving from gaming to retail. A new "augmented reality shopping platform," or virtual mall, called KinectShop lets users try on clothes and accessories by selecting handbags and shirts from their screen and virtually trying them on.

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Steve Dawson, Technology Director for the Emerging Experiences group at Razorfish, tells Fast Company:

"The customer can visually see what an object looks like on them without even entering a retail store" ...Unlike existing virtual shopping that shoehorns 2-D photos on top of body snapshots, "with Kinect, you can find the physical outlines of a person and map it to your body."

Read the full story at Fast Company.

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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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