Chart of the Day: Americans Actually Spent Less in April

More

Is retail spending really rising? Yesterday, the headlines reported that it was. It increased by 0.5%, according to the Census Bureau. But this doesn't tell the whole story. If you look deeper, you find a very disturbing trend: retail purchases are shrinking.

Throughout 2011, food and gasoline prices have risen steeply. As a result, consumers are forced to spend more of their money on these resources, even if they keep their consumption of gas and food constant. So it helps to take the influence of these items out of the retail spending equation. Only then can we begin to see whether consumers are willingly spending more money. Here's a chart that shows retail spending, without food and beverage stores, restaurants and bars, and gas stations:

retail spending less f&e 2011-04.png

It's pretty clear what's happening since February -- spending growth is declining. In fact, it was nearly flat in April. That 0.5% headline increase reported was due almost entirely to growth in food and energy purchases. Earlier today, we learned that food and gasoline prices rose in April by 0.4% and 3.3%, respectively. So their 1.3% spending growth could very well indicate a decline in consumption of these items. The Census Bureau statistics do not account for inflation.

Without food and energy, retail sales only grew by 0.1% in April. Meanwhile, core inflation -- which excludes those items -- increased by 0.2%. Again, this suggests that the lackluster retail spending growth wasn't real, but due to inflation. It's likely that Americans actually purchased fewer retail goods and services in April than in March.

This is not a good sign for the U.S. economy. Even if nominal purchases are increasing, if Americans are buying less actual stuff, then that means they aren't demanding additional goods and services from businesses. Without sensing that additional demand, firms won't ramp up hiring much and unemployment will remain higher for longer. At this point, it looks like rising food and energy prices have begun to crowd out other spending.

Jump to comments

Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.
Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Video

What Does It Take to Make Real Craft Gin?

Tour the Green Hat Gin distillery

Video

Letter From the Editor

The June 2013 issue

Video

What Straights Can Learn From Same-Sex Couples

New insight from decades of research

Video

The End of the Mall Rat

A tribute to that pillar of teen culture

Writers

Up
Down

More in Business

In Focus

Picking up the Pieces After the Tornado in Moore, Oklahoma

Just In