A New Kind of Perfume: One You're Not Supposed to Smell

More

Even for people who don't wear perfume or cologne, the world of fragrances can be a fascinating one, a seemingly Willy Wonka-esque realm of chemistry and art. And now one mad olfactory scientist has decided to conjure something entirely unexpected: a perfume so delicate that other people won't even notice you're wearing it. I spent a good chunk of a recent morning commute reading Geoffrey Gray's "The Invisible Scent," from New York magazine, and the article, about rogue perfumer Chris Brosius's attempt to craft this ephemeral elixir, is a good candidate for a leisurely Friday or weekend read. (Also worth a look is The Emperor of Scent: A True Story of Perfume and Obsession, Chandler Burr's book about perfume expert Luca Turin.) Here's the introduction:

One night, Christopher Brosius was home watching a movie. He'd rented Le Testament d'Orphée, the last film made by Jean Cocteau. The story line features the poet-director himself rising from the dead and retracing abstract moments from his past. The film resonated with Brosius. After developing a reputation over nearly two decades as the perfume world's Willy Wonka for his vast and odd library of fragrances--Black Leather Jacket, Doll's Head, Ginger Ale 2006, to name a few--he'd been wondering what other olfactory experiences he could create. Had he peaked?

Then came the very surreal scene in the film in which one character says the following words to another: "Where we are, there is no 'here.' "

Here, there. Where? The absurdist line reminded Brosius of studies he'd read detailing the mysteries of the human nose, and why some people can detect scents that others can't--while some can lose the sense of smell altogether. Anosmia, the condition is called. Brosius's mental gears began to click. He thought, Wouldn't it be clever to create a perfume that only certain people can smell? Invisible perfume. Now, that would be an existential achievement: It smells so good you can't even smell it.

Read the full story at New York.

Jump to comments
Presented by

Daniel Fromson, a former associate editor at The Atlantic, is a writer based in Washington, D.C. He writes regularly for The Washington Post. His work has also appeared in Harper's Magazine, New York, and Slate.

Get Today's Top Stories in Your Inbox (preview)

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Business

Just In