NEW YORK -- Forget apps. In the coming mobile revolution, the company with the best machines will win.
That's why Apple is the most formidable force in tech, according Gene Munster, an Apple analyst for Piper Jaffray & Co, in a presentation at Business Insider's IGNITION conference on the future of the media. With the iPhone and iPad now ubiquitous features of the media landscape, one can only wonder how Apple's hardware advantage will translate into deeper dominance.
Android has managed to keep up with its slew of smart phones. But in tablets, Google is still playing catch up. Despite its new Galaxy Tab, 85% of consumers surveyed by Munster perceive the iPad as the more dominant product. The interactivity, versatility, and easy capacity to consumer video and other media have set Apple apart.
"Apple will continue to create technology that defines how we consumer media for decades to come," Munster said.
In a mobile world, apps are commodities and hardware is king. That's why Apple wins.
"Apple starts young, starts cheap, and graduates consumers onto newer devices," says Munster. "It's not an issue of having more apps in a store, but the product itself."
Said another way: In the smartphone/smartpad world, apps are commodities. Hardware, and the proprietary software that animates our that hardware, is the linchpin in shaping consumer behavior. That's why Apple, master of the sleek and simple screen, has the inside track in the coming mobile revolution.