Kardashian Sisters Finally Meet a Credit Card They Don't Like: Their Own

Just when you thought the consumer credit market couldn't get any uglier, the Kardashian Kard entered the fray. Yes, that's Kardashian as in Kim, Khloe and Kourtney. Famous for being born wealthy, the sisters have tried to make money on their own through reality television, a clothing boutique, and several other business ventures. Earlier this month they released a prepaid debit card aimed at young adults. Alas, it turns out the sisters aren't cut out to be bankers. They're uncomfortable with the high fees associated with the card. Rachel Beck of the Associated Press reports:

An attorney for the sisters sent a letter Monday to parties affiliated with the card asking them to immediately stop using the names and images of the three sisters.

The notice came after Connecticut Attorney General Richard Blumenthal warned on Friday that he would investigate the program to see if it violated state laws to protect consumers. He called the card's fees "predatory."

Sex tapes, DUIs, and an often embarrassing reality TV show might sound bad, but apparently predatory lending is what they fear could ruin their "positive public persona." Right.

Read the full story from the Associated Press.

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Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.

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