What If Every Movie Ended Just the Way You Wanted?

A movie in three-dimensions? So 2009. A movie with three endings? Now we're talking.

MindWave is a new headset device that tries to read your mind while you watch a movie and produces an ending catered to your minuscule electrical impulses. Think choose-your-own-adventure books, but you "turn the page" with your brain.

I don't particularly like the idea that my brain has more control over the end of a movie than the director's, and I thought the fun of a story (in a movie or book) was not having any control over the film, but if this forces Steven Spielberg to make alternate non-schmaltzy endings, I welcome the technology with open arms and electrical impulses: 

Yang's aspiration is for movie studios to produce original films tailored for the technology. Ultimately, he hopes, theaters will be able to read the minds of an entire audience, whose thoughts would influence the feature film in progress. Getting to that point is a challenge, in part because theaters would need to purchase headsets and digital projectors capable of picking up radio signals. And, of course, studios would have to film multiple story lines and endings, says Nathan Mayfield, co-founder of Hoodlum, a production company that creates interactive games and videos.

Read the full story at Bloo-Bu.

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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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