Chevron's decision to launch a splashy ad campaign with the tagline "We Agree" was hardly the first time that a global energy company has spent millions of dollars trying to enhance positive perceptions of their brand by pivoting away from public opposition. But it may be one of the last times that we see energy companies trying to saddle up to members of the public as if they were a potential date at a Georgetown bar.
Chevron's new campaign was punked by the activist-perfomers The Yes Men, who partnered with the Rainforest Action Network and Amazon Watch to create a fake version of the "We Agree" campaign that was erroneously picked up by the media as authentic. The Yes Men sent out a fake press release hours before the launch of the Chevron campaign and created a fake website at www.chevron-weagree.com that fooled reporters into thinking their campaign was real. Chevron is currently fighting an $18 billion lawsuit in Ecuador over the actions of their subsidiary Texaco, dating back twenty years. Chevron claims that they have repaired the damage caused by the oilfields, and they contend that the Ecuadorian courts have been biased against them. According to the Rainforest Action Network, the company is launching this campaign in order to avoid paying one of the largest settlements in history.
Chevron has launched a campaign that has struck a hollow chord with the public before. Their "People Do" campaign asked rhetorical questions about their good works including restoring marshes once used for oil exploration. Many of those "good deeds" were required by law.
The Yes Men are tapping into a rich tradition of political theater that lies somewhere in between Guy Debord of the French situationist movement and Ashton Kutcher. As the power of social media continues to grow, we'll see more and more of this type of takedown. There are no shortage of ad campaigns that deserve to be mocked.
I saw this campaign from Shell in the San Francisco airport during the heart of the Gulf Oil disaster.
If they really had the technology, it would have been nice if they had gone and shut down the exploding well in the Gulf. But I suppose that wasn't the technology they were talking about.
Or how about this campaign from Kentucky Fried Chicken for the Susan G. Komen Breast Cancer Foundation?
KFC committed to donating fifty cents for every bucket of chicken they sold to the Foundation. At about the same time they launched and promoted their 'Double-Down' sandwich which consists of two deep-fried filets of chicken surrounding two pieces of bacon, two pieces of monterey jack cheese, and the Colonel's sauce. It's hard to sell a sandwich with 32 grams of fat and be a respected voice in the fight against breast cancer.
As time goes on, these sorts of campaigns will begin to diminish. Chevron's recent campaigns will be remembered as oddities that were born out of a time when weak research suggested that the public could be tricked in a lasting way by a catchy ad, relentlessly applied. The era of greenwashing is over for the simple reason that it doesn't work. For the price of a URL and a little wit, a campaign that is out of step with reality can be hacked and become more of a liability than a potential benefit.
There will still be companies with reputational liabilities that will push their eager creatives to design campaigns to shine up their names. For them, I offer the following advice.
1) Resolve your crisis.
Before GE could launch their Ecomagination effort, which brought together their various ecologically-oriented businesses into one united initiative, they had to deal with their ongoing Hudson River pollution liability. Between 1947 and 1977 GE dumped 1.3 million pounds of PCBs into the Hudson River. Environmental advocates and the EPA demanded that they dredge the river. GE passionately believed they had fulfilled their moral and legal responsibility to clean the abandoned site and litigated to protect themselves. Eventually they concluded that paying the price to clean the Hudson was less expensive than the continuing attacks on their reputation. There is no role for a mass communications effort while the public doesn't trust your desire to resolve your responsibilities.
CEOs need to be reminded to be humble in their declarations of social leadership. The idea of a multi-billion dollar company being "green" is almost ridiculous, since the phrase has no agreed-upon meaning and there is always something more you can do. That's one reason that "sustainability" has gained favor as a goalset for corporate leaders. To be sustainable means that you bring social, environmental, economic and cultural considerations into your decisions, and that you're setting up your enterprise to be profitable for years to come. When it comes to communications, the best way to be humble is to listen to your employees, customers and the community. Chevron tried to do this by creating a fake dialogue; if you fake it you'll rapidly find that you'll be in dialogue with someone like the Yes Men.
3) Let your employees lead.
Employees need to be a primary audience for your communications. They're the ones who have to live with your reputation day in and day out. One employee at a large Midwestern conglomerate once told me that his company's poor reputation became uncomfortable for him whenever he went to an out-of-state funeral. "There's nothing worse," he told me, "than having someone feel so compelled to attack your company that he'd interrupt your mourning to do so." A poor reputation will affect your stock price, but it's much more strongly felt by your employees when they go home to their kids every night. These employees have an extraordinary motivation to help you solve whatever problem you face; inviting them into the solution and goal-setting process will empower them to share your message. Their private conversation at funerals and on Twitter will be much more effective at swaying the public than any ad campaign.
4) Set North Star Goals. A North Star Goal is an aspirational goal that combines your business objectives with a higher purpose. These goals, which are being set by an increasing number of Fortune 500 companies, have the following attributes:
Actionable by everyone in the company
Tied into the core of the business
Inspirational to your employees and customers
Achievable in 5 - 15 years
In service of a cause larger than making money
Companies that are setting North Star Goals are finding that by being in step with society's demands bold forces come to their aid.
Starbucks' North Star Goal is ethically sourcing every cup of coffee and making every cup either recyclable or reusable.
Toyota's North Star Goal is to make cars that never crash and clean the air as they drive.
P&G's North Goal is to sell $50 billion in sustainable-innovation products and send zero consumer or manufacturing waste to landfills.
No doubt we'll still see a few last campaigns like Chevron's "We Agree" campaign. But you can be comforted by the thought that those campaigns will do more to harm the companies they represent than help them.
Martin O'Malley jumped into the race for the Democratic nomination on Saturday, giving Hillary Clinton another challenger.
For months, it looked like Martin O’Malley might be the only person brave enough to challenge Hillary Clinton for the 2016 Democratic nomination. Between her dominance and the Clintons’ legendarily long memory for slights, she seemed to have convinced most potential rivals not to bother.
But the Democratic field that the former Maryland governor joined on Saturday doesn’t look quite like what was expected. Yes, Clinton still has a comfortable lead over all rivals. But the rest of the ballot is more crowded. Jim Webb seems set to run. Lincoln Chafee is slated to announce a run on June 3. Most of all, Senator Bernie Sanders has become an unexpected force in the race.
The Sanders ascendancy is a challenge for O’Malley, who seemed to be aiming for the territory to Clinton’s left; O’Malley has criticized the former secretary of state over the Trans-Pacific Partnership. Another challenge is the recent unrest in Baltimore. Critics charge that data-based policing tactics that O’Malley ushered in as mayor helped create the tension between police and citizens that boiled over after the death of Freddie Gray. By announcing his campaign in Baltimore, O’Malley signaled that he intends to take that criticism on head-on. In statements since rioting and protests, he has suggested that such tensions are in fact exactly why he feels compelled to run.
We're all going to die and we all know it. This can be both a burden and a blessing.
In the heart of every parent lives the tightly coiled nightmare that his child will die. It might spring at logical times—when a toddler runs into the street, say—or it might sneak up in quieter moments. The fear is a helpful evolutionary motivation for parents to protect their children, but it's haunting nonetheless.
The ancient Stoic philosopher Epictetus advised parents to indulge that fear. “What harm is it, just when you are kissing your little child, to say: Tomorrow you will die?”he wrote in his Discourses.
Some might say Epictetus was an asshole. William Irvine thinks he was on to something.
“The Stoics had the insight that the prospect of death can actually make our lives much happier than they would otherwise be,” he says. “You’re supposed to allow yourself to have a flickering thought that someday you’re going to die, and someday the people you love are going to die. I’ve tried it, and it’s incredibly powerful. Well, I am a 21st-century practicing Stoic.”
The Islamic State is no mere collection of psychopaths. It is a religious group with carefully considered beliefs, among them that it is a key agent of the coming apocalypse. Here’s what that means for its strategy—and for how to stop it.
What is the Islamic State?
Where did it come from, and what are its intentions? The simplicity of these questions can be deceiving, and few Western leaders seem to know the answers. In December, The New York Times published confidential comments by Major General Michael K. Nagata, the Special Operations commander for the United States in the Middle East, admitting that he had hardly begun figuring out the Islamic State’s appeal. “We have not defeated the idea,” he said. “We do not even understand the idea.” In the past year, President Obama has referred to the Islamic State, variously, as “not Islamic” and as al-Qaeda’s “jayvee team,” statements that reflected confusion about the group, and may have contributed to significant strategic errors.
People look to Amy Schumer and her fellow jokers not just to make fun of the world, but to make sense of it. And maybe even to help fix it.
This week, in a much-anticipated sketch on her Comedy Central show, Amy Schumer staged a trial of Bill Cosby in “the court of public opinion.” Schumer—her character, at any rate—played the role of the defense. “Let’s remind ourselves what’s at stake here,” she argued to the jury. “If convicted, the next time you put on a rerun of The Cosby Show you may wince a little. Might feel a little pang. And none of us deserve that. We don’t deserve to feel that pang.”
Her conclusion? “We deserve to dance like no one’s watching, and watch like no one’s raping.”
Ooof. This is the kind of thing that gets Inside Amy Schumer referred to as “the most feminist show on television,” and her act in general called, in a phrase that reveals as much about her craft as about Schumer herself, “comedy with a message.” But while Schumer’s work is operating at the vanguard of popular comedy, it’s also in line with the work being done by her fellow performers: jokes that tend to treat humor not just as an end in itself, but as a vehicle for making a point. Watch like no one’s raping.
Can a political system be democratically legitimate without being democratic?
The flaws in China’s political system are obvious. The government doesn’t even make a pretense of holding national elections and punishes those who openly call for multiparty rule. The press is heavily censored and the Internet is blocked. Top leaders are unconstrained by the rule of law. Even more worrisome, repression has been ramped up since Xi Jinping took power in 2012, suggesting that the regime is increasingly worried about its legitimacy.
Some China experts—most recently David Shambaugh of George Washington University—interpret these ominous signs as evidence that the Chinese political system is on the verge of collapse. But such an outcome is highly unlikely in the near future. The Communist Party is firmly in power, its top leader is popular, and no political alternative currently claims widespread support. And what would happen if the Party’s power did indeed crumble? The most likely result, in my view, would be rule by a populist strongman backed by elements of the country’s security and military forces. The new ruler might seek to buttress his legitimacy by launching military adventures abroad. President Xi would look tame by comparison.
Caves and tunnels have always been part of human life.
Caves and tunnels have always been part of human life. We've grown more adept at shaping these underground shelters and passages over the millennia, and today we dig for hundreds of reasons. We excavate to find both literal and cultural treasures, digging mines and unearthing archaeological discoveries. We use caverns for stable storage, for entertainment, and for an effective shelter from natural and man-made disasters. And as the planet's surface becomes ever more crowded, and national borders are closed, tunnels provide pathways for our vehicles and for smugglers of every kind. Collected below are more recent subterranean scenes from around the world.
New research confirms what they say about nice guys.
Smile at the customer. Bake cookies for your colleagues. Sing your subordinates’ praises. Share credit. Listen. Empathize. Don’t drive the last dollar out of a deal. Leave the last doughnut for someone else.
Sneer at the customer. Keep your colleagues on edge. Claim credit. Speak first. Put your feet on the table. Withhold approval. Instill fear. Interrupt. Ask for more. And by all means, take that last doughnut. You deserve it.
Follow one of those paths, the success literature tells us, and you’ll go far. Follow the other, and you’ll die powerless and broke. The only question is, which is which?
Of all the issues that preoccupy the modern mind—Nature or nurture? Is there life in outer space? Why can’t America field a decent soccer team?—it’s hard to think of one that has attracted so much water-cooler philosophizing yet so little scientific inquiry. Does it pay to be nice? Or is there an advantage to being a jerk?
The former speaker of the House is charged with lying to federal agents and evading financial reporting requirements, reportedly while attempting to conceal past sexual misconduct.
Updated on May 29, 2015, at 4:05 p.m.
Former House Speaker Dennis Hastert has been indicted on charges of lying to FBI agents and evading federal financial-reporting requirements, reportedly while paying a man to cover up past sexual misconduct.
Hastert, an Illinois Republican, was speaker from 1999 to 2007. BuzzFeed’s John Stanton notes that there were several high-profile congressional scandals in those years. Illinois is also a notorious hotbed for political corruption, as Roland Burris, Rod Blagojevich, George Ryan, and Jesse Jackson Jr. can attest.
But Hastert’s indictment seems to involve a darker story than political corruption. In or about 2010, according to the indictment, Hastert—a former high-school teacher and coach—met with an unnamed individual from Yorkville, Hastert’s hometown. They “discussed past misconduct by defendant against Individual A that had occurred years earlier.” In effect, Hastert fell victim to blackmail, the indictment alleges: He “agreed to provide Individual A $3.5 million in order to compensate for and conceal his prior misconduct against Individual A.” (Since leaving the House, Hastert has become a highly paid lobbyist.)
Some spoiler-y speculation on the final three episodes
With only three episodes left to go, Game of Thrones looks as though it once again has a lot of ground to cover before wrapping up a season. And so, for the curious and impatient among you, I’ll do my best to offer some quasi-informed speculation about what we might reasonably expect in these final weeks.
Note: I haven’t seen any of the remaining episodes, but I have read the books. The first five items below are spoiler-y, but the predictions in them do not derive from the George R. R. Martin novels. Rather, they’re guesswork based on what’s already happened on the show and on tidbits scattered across the web: a behind-the-scenes photo here, a close-read of a trailer there. (They could all, of course, turn out to be completely wrong.) The last four items, however, are based at least in part on events that take place in A Feast for Crows and A Dance with Dragons, so non-book-readers may want to skip them. And obviously anyone, book-reader or not, who’d prefer to go into these final episodes without preconceptions—who doesn’t want to know at least some of what will (probably) happen—should stop reading now.
John Malone, the man behind the bid to merge Charter Communications and Time Warner Cable, made his name in an upstart business that resembles the tech landscape today.
In the second season of the HBO comedy Silicon Valley(minor spoiler alert), a tech company debuts its highly anticipated data compression algorithm by livestreaming a pivotal mixed martial arts match in ultra high definition over the Internet. The plot point feels perfectly 2015, right down to the sly joke embedded in the notion of a “highly anticipated data compression algorithm.”
But it was also a subtle reference to when, 40 years earlier, HBO and the young cable industry demonstrated their capabilities by bringing the heavyweight boxing match of the century—the legendary “Thrilla in Manila,” Muhammad Ali vs. Joe Frazier—into people’s homes in real time.
It’s a moment that cable historians point to as the true beginning of the industry’s massive rise. And it’s one of many parallels between the early days of the cable industry and the current era dominated by Internet and media behemoths.