Starbucks to Start Serving Beer and Wine

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When I'm roaming around the city with friends looking to grab a beer and chat, I can't tell you how many times we've complained that every bar in sight is just "too loud." Maybe we're old souls, but sometimes we just want to hear each other. Yet, the demand for quieter alcohol-serving joints (that aren't sit-down restaurants where we'll feel guilty ordering only liquids) feels strangely underserved. So that's an argument for Starbuck's "Venti Brew" strategy to work.

On the other hand, it's Starbucks. Ordering beer at Starbucks feels like ordering coffee at a bar. It's not wrong, but it doesn't feel quite right -- yet.

Something new is on the menu at a renovated Starbucks in Seattle: beer and wine.

Craft beer and local wines go on sale after 4 p.m. The idea is to offer drinks and a wider variety of savory food that will attract customers after the morning espresso rush.

Full story at AP.

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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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