Starbucks to Start Serving Beer and Wine

More

When I'm roaming around the city with friends looking to grab a beer and chat, I can't tell you how many times we've complained that every bar in sight is just "too loud." Maybe we're old souls, but sometimes we just want to hear each other. Yet, the demand for quieter alcohol-serving joints (that aren't sit-down restaurants where we'll feel guilty ordering only liquids) feels strangely underserved. So that's an argument for Starbuck's "Venti Brew" strategy to work.

On the other hand, it's Starbucks. Ordering beer at Starbucks feels like ordering coffee at a bar. It's not wrong, but it doesn't feel quite right -- yet.

Something new is on the menu at a renovated Starbucks in Seattle: beer and wine.

Craft beer and local wines go on sale after 4 p.m. The idea is to offer drinks and a wider variety of savory food that will attract customers after the morning espresso rush.

Full story at AP.

Jump to comments
Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Get Today's Top Stories in Your Inbox (preview)

The Remote Warehouse Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where the Wild Things Go

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Adults Need Playtime Too

When was the last time you played your favorite childhood game?

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In