Starbucks Enters the 'Tinkering' Stage

A reader offers this perspicacious take on Starbucks:

I suggest the title: "Starbucks is firmly in the tinkering stage".
  

All retailers see their sale growth shrink to single digits once they saturate the market geographically. They then enter the tinkering stage where they try things like this that usually have roughly net neutral trade-offs.

Focus on quality (or consistency) and you attract clients that value that and lose some that value convenience. Focus on convenience and you lose those looking for quality.

But, it never hurts to experiment. After all, nearly all successful products and business are the result of a successful experiment.

Presented by

Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

The Horrors of Rat Hole Mining

"The river was our source of water. Now, the people won't touch it."

Video

What's Your Favorite Slang Word?

From "swag" to "on fleek," tweens choose.

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Business

Just In