For Web Money, Jobless Benefits Beat Justin Bieber

Good news, from Forbes' Jeff Bercovici. Serious journalism actually pays when the news gets serious about what readers are paying. The news stories attracting the most valuable traffic mostly have to do with Americans' wallets: what goes in, and what comes out.

According to Perfect Market's analysis, the most valuable news topics in terms of revenue per page view during the period studied were:

1. Unemployment benefits
2. Gulf recovery jobs
3. Egg recall
4. Gulf oil spill
5. Mortgage rates
6. Jobs
7. Obama
8. Social Security
9. Immigration reform
10. Proposition 8

"Those are all things you might not expect to be high revenue generators," says Tim Ruder, Perfect Market's chief revenue officer. "It certainly runs counter to where the conventional wisdom is in a lot of places."

Read the full story in Forbes.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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