For Web Money, Jobless Benefits Beat Justin Bieber

Good news, from Forbes' Jeff Bercovici. Serious journalism actually pays when the news gets serious about what readers are paying. The news stories attracting the most valuable traffic mostly have to do with Americans' wallets: what goes in, and what comes out.

According to Perfect Market's analysis, the most valuable news topics in terms of revenue per page view during the period studied were:

1. Unemployment benefits
2. Gulf recovery jobs
3. Egg recall
4. Gulf oil spill
5. Mortgage rates
6. Jobs
7. Obama
8. Social Security
9. Immigration reform
10. Proposition 8

"Those are all things you might not expect to be high revenue generators," says Tim Ruder, Perfect Market's chief revenue officer. "It certainly runs counter to where the conventional wisdom is in a lot of places."

Read the full story in Forbes.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Video

The 86-Year-Old Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

More in Business

Just In