Halo: Reach Makes More Money on Day 1 Than Any Movie, Ever

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No wonder video game ads are starting to look like movie previews. Video game sales numbers are starting to look like box office figures for summer blockbusters. And then some.

Microsoft has announced that the fourth installment of their space-themed first-person shooter franchise, Halo: Reach, has netted $200 million dollars in sales in only one day of release. To put that massive number in perspective, it beats out the opening day numbers of any Hollywood blockbuster ever.

Uh, wow. And it's not even the biggest day ever for a video game. That would be Call of Duty: Modern Warfare 2, which brought in $310 million just from the U.S., Canada and Britain on its first day on sales last year, according to the LA Times.

Read more at the Atlantic Wire.

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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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