Automakers Might Strike Out With Gen Y

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As though auto companies don't have enough trouble with lackluster sales and ever-increasing fuel emission standards, there's some evidence that future generations might be less interested in driving. Jim Ostroff from Kiplinger writes that Generation Yers are buying fewer cars and driving less. They just don't see their ride as a status symbol like previous generations did. William Draves, president of Learning Resources Network explains why:

"This generation focuses its buying on computers, BlackBerrys, music and software and views commuting a few hours by car a huge productivity waste when they can work using PDAs while taking the bus and train."

Read the full story at Yahoo.

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Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.
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