1,275% Is the Average Markup on Movie Theater Popcorn

As if you needed another reason to hide dinner in your pocket or purse:

At the grocery store, microwave popcorn runs about $3 per box, and each box includes three 3.5 ounce bags. So why on earth would consumers even consider paying a whopping $6 for a single medium-sized bag of popcorn in the movie theater? No one knows exactly why - but for some bizarre reason, movie-goers continue to drain their wallets to crunch on a bag full of those greasy little nuggets during their favorite film.

After considering that movie theaters purchase popcorn in bulk, the average markup of movie theater popcorn is a whopping 1275%! At that steep price, you'd think those buttery bags were laced with gold.

Read the full story at Yahoo Finance.

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Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

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