Neologism Watch: Outbehave

There's no place like a high-profile conference to promote a new zeitgeisty word. And Dov Seidman, chairman of LRN, a consultancy devoted to fostering ethical corporate cultures, lost no time in trying to insert his pet neologism into the lexicon. 


In one of the first two concurrent sessions Monday, Seidman sat down with New York Times columnist Thomas Friedman and called on companies to outbehave each other. Seidman believes that how companies make things -- not just what they make -- has become the new competitive battleground. So, by changing how they manufacture products and provide services to be more ethically sound and sustainable, they can outbehave the competition. It's the new "source of advantage," he told Friedman. 
Presented by

The Blacksmith: A Short Film About Art Forged From Metal

"I'm exploiting the maximum of what you can ask a piece of metal to do."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

An Ingenious 360-Degree Time-Lapse

Watch the world become a cartoonishly small playground

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

Video

The Rise of the Cat Tattoo

How a Brooklyn tattoo artist popularized the "cattoo"

More in Business

Just In