Neologism Watch: Outbehave

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There's no place like a high-profile conference to promote a new zeitgeisty word. And Dov Seidman, chairman of LRN, a consultancy devoted to fostering ethical corporate cultures, lost no time in trying to insert his pet neologism into the lexicon. 


In one of the first two concurrent sessions Monday, Seidman sat down with New York Times columnist Thomas Friedman and called on companies to outbehave each other. Seidman believes that how companies make things -- not just what they make -- has become the new competitive battleground. So, by changing how they manufacture products and provide services to be more ethically sound and sustainable, they can outbehave the competition. It's the new "source of advantage," he told Friedman. 
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Alexis C. Madrigal

Alexis Madrigal is the deputy editor of TheAtlantic.com. He's the author of Powering the Dream: The History and Promise of Green Technology. More

The New York Observer has called Madrigal "for all intents and purposes, the perfect modern reporter." He co-founded Longshot magazine, a high-speed media experiment that garnered attention from The New York Times, The Wall Street Journal, and the BBC. While at Wired.com, he built Wired Science into one of the most popular blogs in the world. The site was nominated for best magazine blog by the MPA and best science website in the 2009 Webby Awards. He also co-founded Haiti ReWired, a groundbreaking community dedicated to the discussion of technology, infrastructure, and the future of Haiti.

He's spoken at Stanford, CalTech, Berkeley, SXSW, E3, and the National Renewable Energy Laboratory, and his writing was anthologized in Best Technology Writing 2010 (Yale University Press).

Madrigal is a visiting scholar at the University of California at Berkeley's Office for the History of Science and Technology. Born in Mexico City, he grew up in the exurbs north of Portland, Oregon, and now lives in Oakland.

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