Neologism Watch: Outbehave

There's no place like a high-profile conference to promote a new zeitgeisty word. And Dov Seidman, chairman of LRN, a consultancy devoted to fostering ethical corporate cultures, lost no time in trying to insert his pet neologism into the lexicon. 


In one of the first two concurrent sessions Monday, Seidman sat down with New York Times columnist Thomas Friedman and called on companies to outbehave each other. Seidman believes that how companies make things -- not just what they make -- has become the new competitive battleground. So, by changing how they manufacture products and provide services to be more ethically sound and sustainable, they can outbehave the competition. It's the new "source of advantage," he told Friedman. 
Presented by

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

More in Business

Just In