Skip Navigation
Daniel Indiviglio

Daniel Indiviglio - Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.

Is the iPad Good for Business After All?

By Daniel Indiviglio
Jul 7 2010, 5:30 PM ET Comment

One of the chief early criticisms of the iPad was that it was good for fun, but bad for work. Its touch screen keyboard makes it difficult to do any significant word processing, spreadsheet manipulation, or presentation creation. But there's some evidence that corporations are already beginning to embrace the stylish device -- after only being on the market for a few months. Were the naysayers wrong?

Bloomberg says that some major corporations have become comfortable with the device's security and find it quite helpful. Wells Fargo, for example, uses it to demonstrate financial products at investor conferences. Additionally, Bloomberg reports:

SAP AG, Tellabs Inc. and Daimler AG's Mercedes-Benz are using the tablet-style computer for tasks as varied as accessing work e-mail, approving shipping orders and calling up on-the-spot auto-finance options.

Of course, you can use blackberries for e-mail too, but some of these other purposes are notable, and not necessarily possible on a smartphone. Even though you might not be able to do very involved work on an iPad, companies may find it particularly useful when workers need mobility and a device for fairly simple computing tasks.

Still, all of these capabilities are possible on laptops and netbooks as well, which can generally be purchased for cheaper. The iPad's real advantage here may be more form than function. Perhaps that Wells Fargo presentation looks prettier on an iPad screen than a netbook. Maybe it feels better to pull a tablet out of your pack to approve a shipping order than to open up a laptop.

The lesson here is clear: firms might not be able to use iPads for everything, but they can use iPads for some things. Right now, the cost will likely hold back some corporations from adopting the device for mobile workers who need such basic computing functionality at their fingertips. As the price declines, more may choose to purchase iPads, but form is likely to remain the major driver over function.



Presented by

More at The Atlantic

Death by Flavored Vodka Death by Flavored Vodka
Here's What Humbert Humbert Looks Like (as a Police Composite Sketch) Is This What Humbert Humbert Really Looks Like?
A Lonely Widow's Conscience Helped Gay Marriage Pass in Washington A Moving Speech from a Washington Legislator
The Implications of the Military Opening More Positions to Women The Implications of Adding More Women to Our Armed Forces
Sarah Palin Brings Out the Barbs at CPAC Sarah Palin Ends CPAC With Rousing Speech

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.
blog comments powered by Disqus
Special Report
The Civil War National Portrait Gallery The Civil War
A 150th-anniversary commemorative issue, with Atlantic work by Mark Twain, Harriet Beecher Stowe, Frederick Douglass, and others. Read more ›

Just In

View All Correspondents

The Biggest Story in Photos

The Civil War, Part 3: The Stereographs

Feb 10, 2012

Subscribe Now

SAVE 59%! 10 issues JUST $2.45 PER COPY

Facebook

Newsletters

Sign up to receive our free newsletters

(sample)

(sample)

(sample)

(sample)