The Best Advertisement of the Year Is...

The Clio advertising conference in New York named this ad for Tasmania's most popular beer the best spot of the year:



Slate's ad man Seth Stevenson claps politely, but doesn't exactly cheer the selection. I'm no ad-ficionado, but I think it's clearly better than 99 percent of the garbage you see during the Super Bowl, which is, at least theoretically, the top ad expo of the year. It's a worthy selection.

My favorite ads of the year, for what it's worth, both came out around the Super Bowl: the French girlfriend ad from Google and the "I'm on a horse" ad by Old Spice. The first is simple and direct, just like the product, and unbelievably moving, as far as search engine advertisements go. The second is absurd, hilarious and iconically quotable, which is all you can ask for out of a 30-second clip. They are embedded below.







Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Google Street View, Transformed Into a Tiny Planet

A 360-degree tour of our world, made entirely from Google's panoramas

Video

The 86-Year-Old Farmer Who Won't Quit

A filmmaker returns to his hometown to profile the patriarch of a family farm

Video

Riding Unicycles in a Cave

"If you fall down and break your leg, there's no way out."

Video

Carrot: A Pitch-Perfect Satire of Tech

"It's not just a vegetable. It's what a vegetable should be."

Video

The Benefits of Living Alone on a Mountain

"You really have to love solitary time by yourself."

More in Business

Just In