The Best Advertisement of the Year Is...

The Clio advertising conference in New York named this ad for Tasmania's most popular beer the best spot of the year:



Slate's ad man Seth Stevenson claps politely, but doesn't exactly cheer the selection. I'm no ad-ficionado, but I think it's clearly better than 99 percent of the garbage you see during the Super Bowl, which is, at least theoretically, the top ad expo of the year. It's a worthy selection.

My favorite ads of the year, for what it's worth, both came out around the Super Bowl: the French girlfriend ad from Google and the "I'm on a horse" ad by Old Spice. The first is simple and direct, just like the product, and unbelievably moving, as far as search engine advertisements go. The second is absurd, hilarious and iconically quotable, which is all you can ask for out of a 30-second clip. They are embedded below.







Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

What LBJ Really Said About Selma

"It's outrageous what's on TV. It looks like that man is in charge of the country."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

What LBJ Really Said About Selma

"It's going to go from bad to worse."

Video

Does This Child Need Marijuana?

Inside a family's fight to use marijuana oils to treat epilepsy

Video

A Miniature 1950s Utopia

A reclusive artist built this idealized suburb to grapple with his painful childhood memories.

Video

Why Principals Matter

Nadia Lopez didn't think anybody cared about her school. Then the Internet heard her story.

More in Business

Just In