Hey Apple: Wanna Sell 7 to 8 Million More iPhones? Add Verizon

More

We keep hearing rumor after rumor that Apple will be expanding its offering of iPhone service providers to include Verizon. But both companies stubbornly refuse to comment. Indeed, there have also been recent developments that cast doubt on a potential Apple-Verizon alliance. A few examples include Apple using AT&T for iPad data and Verizon's anti-iPhone commercials. A survey by an analyst at Morgan Stanley, however, indicates that Apple would be smart to bring Verizon on board.

Bizjournals.com reports that the analyst, Katy Huberty, found nearly 17% of Verizon customers would switch to an iPhone if given the opportunity. And the number might have been even higher than that if Apple hadn't allowed some Verizon customers to become content with Android-based devices. This is a huge segment consumers who lie out of Apple's reach entirely due to its exclusivity contract with AT&T.

According to Huberty, that 17% would result in nearly 7 to 8 million iPhones sold per year to Verizon customers. And this isn't just gravy for Apple. Since these are existing mobile phone customers, it would also mean 7 to 8 million fewer Blackberry, Android, and other smartphones sold.

These are very big numbers, and it's bizarre that Apple is able to ignore them. While alliances between device-makers and service providers are complex, Apple must consider expanding to Verizon if it hopes to keep the iPhone sales growth going. Considering the move would also likely result in many disgruntled AT&T iPhone users switching to (or back to) Verizon, it's hard to imagine that Verizon would have much reason to resist.

Jump to comments
Presented by

Daniel Indiviglio was an associate editor at The Atlantic from 2009 through 2011. He is now the Washington, D.C.-based columnist for Reuters Breakingviews. He is also a 2011 Robert Novak Journalism Fellow through the Phillips Foundation. More

Indiviglio has also written for Forbes. Prior to becoming a journalist, he spent several years working as an investment banker and a consultant.
Get Today's Top Stories in Your Inbox (preview)

Tracing Sriracha's Origin to a Seaside Town in Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where the Wild Things Go

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Adults Need Playtime Too

When was the last time you played your favorite childhood game?

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Business

Just In