Should Apple Fight Google On Search?

More

The much-hyped launch of the iPad underscored just how much mobile data Apple's customers will generate and consume in the coming years. But today that data often flows through the domain of the company's arch-frenemy, Google, leading industry analysts to predict that Apple would do well to create a mobile search engine of its own.

Dating back to sunnier days in the relationship between the tech giants, Google services are tightly integrated with Apple's mobile devices, providing maps and default web browser searches. That gives Google highly valuable data on the behavior of nearly half of all mobile users in the United States.

Piper Jaffray analyst Gene Munster thinks there is a 70 percent chance that Apple will come out with its own search engine in the next five years -- an extension of the nascent war between Apple and Google over the lucrative mobile advertising market.

Munster added in a research note that Apple could even offer a better experience than Google by leveraging data from its App Store and utilizing its devices' touch interfaces to display results in a more user-friendly way.

Jump to comments
Presented by

Niraj Chokshi is a former staff editor at TheAtlantic.com, where he wrote about technology. He is currently freelancing and can be reached through his personal website, NirajC.com. More

Niraj previously reported on the business of the nation's largest law firms for The Recorder, a San Francisco legal newspaper. He has also been published in The Hartford Courant, The Seattle Times and The Age, in Melbourne, Australia. He's also a longtime programmer and sometimes website designer.
Get Today's Top Stories in Your Inbox (preview)

What Is the Greatest Story Ever Told?

A panel of storytellers share their favorite tales, from the Bible to Charlotte's Web.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Business

Just In