Can Sesame Street Help Us Fight Obesity?

What happens when you put a picture of a Sesame Street character on vegetables? Something like this:

Findings from Sesame Workshop's initial "Elmo/ Broccoli" study indicated that intake of a particular food increased if it carried a sticker of a Sesame Street character. For example, in the control group (no characters on either food) 78 percent of children participating in the study chose a chocolate bar over broccoli, whereas 22 percent chose the broccoli. However, when an Elmo sticker was placed on the broccoli and an unknown character was placed on the chocolate bar, 50 percent chose the chocolate bar and 50 percent chose the broccoli. Such outcomes suggest that the Sesame Street characters could play a strong role in increasing the appeal of healthy foods.

Two points.

1. If Elmo can make broccoli cool, imagine what pictures of Justin Bieber could do for Grape Nuts and Brussels sprouts.

2. It's important to read these studies with a critical eye. Big Bird isn't The Answer to childhood obesity. Healthy cereals have been branding with athletes since at least the 1980s, and Americans' waists have only widened. Wheaties, after all, still tastes like Wheaties no matter who's on the box. But still, studies like this are important. Americans eating habits are probably more elastic than we think, and a thousand small, experimental framing devices might accomplish more than a single tax strategy.

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Business

Just In