Management Secrets of Seaworld

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As you may know, Seaworld experienced a tragedy:  one of its orcas has killed a trainer, apparently by grabbing her ponytail.  They're having a press conference now, and in many ways, it's a textbook case of what not to do.  When asked by a reporter about the fact that this same whale has apparently killed three other people, he repeatedly makes the irrelevant point that it only killed one other person at Seaworld . . . small comfort to the folks who take their tykes there.  He also repeatedly refers to the whale as a valued member of the Seaworld team, which seems to me to be taking animal rights a little far.  After all, a valued member of the Seaworld team who kept killing people would open up the company to enormous liability dangers.

(Photo Credit: Wikimedia Commons)

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Megan McArdle is a columnist at Bloomberg View and a former senior editor at The Atlantic. Her new book is The Up Side of Down.

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