Facebook = Google + Yahoo + Microsoft + Wikipedia...

American Internet users spend more time on Facebook than on Google, Yahoo, YouTube, Microsoft, Wikipedia, and Amazon combined. Ben Parr of Mashable points me to the latest Nielsen online traffic numbers. While Google retains the lead in total users, Facebook absolutely crushes in time-per-person.

(Remember last year when Virginia Heffernan of the New York Times declared a growing Facebook Exodus because some of her friends thought the site was annoying? So much for that.)

Here are the charts, via Ben:




We knew that Facebook's page views exploded in late 2009. In December, it notched as many page views as MSN and Yahoo combined. But something else is happening. Facebook is becoming more than a live-action yearbook. It's becoming a major source of news, too. Facebook now drives 3.5% of visits to news and media websites -- almost three times more than Google News. When 116 million uniques spend an average of 7 minutes a day on Facebook, it necessarily becomes a place to stay in touch with both people and stories. Whether it is good for news consumption habits that Facebook traffic is booming as news site traffic is falling (and it is), I don't know. But Facebook's foray into news -- combined with Google's foray into social media with Buzz -- sure seems to set up a fascinating power struggle over where millions of Internet users consider their information "home."

Presented by

Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.

Why Is Google Making Human Skin?

Hidden away on Google’s campus, doctors at a world-class life sciences lab are trying to change the way people think about their health.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

Video

The Pentagon's $1.5 Trillion Mistake

The F-35 fighter jet was supposed to do everything. Instead, it can barely do anything.

More in Business

Just In